Estrategias de marketing para la comercialización del arroz en la Piladora Alrosa en el periodo 2024- 2025.
| dc.contributor.advisor | Touma Faytong, Mario Alberto | |
| dc.contributor.author | Oquendo Montes, Leonela Estefanía | |
| dc.date.accessioned | 2025-05-01T16:18:10Z | |
| dc.date.available | 2025-05-01T16:18:10Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18150 | |
| dc.description | Marketing Strategies provides a practical and direct approach in the business area to analyze, propose and implement marketing strategies. Our approach is based on the creative process required to apply marketing knowledge and concepts to the development and implementation of said strategy. When analyzing the key concepts and tools of marketing strategy, our emphasis is on critical, as well as creative, thinking, as this allows students to understand the essence of how marketing decisions are coordinated to create a consistent strategy. After the aforementioned, the ALROSA PILLER market was analyzed to determine and implement a marketing strategy for its benefit, taking it as an opportunity to improve sales in the marketing of the market. It is essential to maintain the agricultural sector since it is the economic and food base for citizens. | es_ES |
| dc.description | Marketing Strategies provides a practical and direct approach in the business area to analyze, propose and implement marketing strategies. Our approach is based on the creative process required to apply marketing knowledge and concepts to the development and implementation of said strategy. When analyzing the key concepts and tools of marketing strategy, our emphasis is on critical, as well as creative, thinking, as this allows students to understand the essence of how marketing decisions are coordinated to create a consistent strategy. After the aforementioned, the ALROSA PILLER market was analyzed to determine and implement a marketing strategy for its benefit, taking it as an opportunity to improve sales in the marketing of the market. It is essential to maintain the agricultural sector since it is the economic and food base for citizens. | es_ES |
| dc.description.abstract | Las Estrategias de Marketing, proporciona un enfoque práctico y directo en el área empresarial para analizar, plantear e implementar las estrategias de marketing. Nuestro enfoque se basa en el proceso creativo requerido para aplicar el conocimiento y los conceptos de marketing al desarrollo e implementación de dicha estrategia. Al analizar los conceptos claves y las herramientas de la estrategia de marketing, nuestro énfasis es en el pensamiento crítico, como creativo, ya que esta permite a los estudiantes entender la esencia de cómo se coordinan las decisiones de marketing para crear una estrategia congruente. Después de lo mencionado se analizó el mercado de la PILADORA ALROSA para determinar e implementar estrategia de marketing para el beneficio de la misma, tomándolo como una oportunidad de mejora de ventas en la comercialización del mercado. Es fundamental mantener el sector agrícola ya que es la base económica y alimentaria para los ciudadanos. | es_ES |
| dc.format.extent | 38 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Estrategias de marketing | es_ES |
| dc.subject | Posicionamiento de Marca | es_ES |
| dc.subject | Redes Sociales | es_ES |
| dc.subject | Comercialización fidelización | es_ES |
| dc.subject | Crecimiento innovación estrategias | es_ES |
| dc.subject | Publicidad | es_ES |
| dc.subject.other | Comercio | es_ES |
| dc.title | Estrategias de marketing para la comercialización del arroz en la Piladora Alrosa en el periodo 2024- 2025. | es_ES |
| dc.type | bachelorThesis | es_ES |
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