Impacto de la elasticidad precio-demanda en la rentabilidad de la asociación de Productores Agrícola 6 de octubre Asoprogroc del cantón Vinces en el periodo 2023.
| dc.contributor.advisor | Rodríguez Gómez, María Alexandra | |
| dc.contributor.author | Tapia León, Jairo José | |
| dc.date.accessioned | 2025-04-28T15:49:55Z | |
| dc.date.available | 2025-04-28T15:49:55Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18051 | |
| dc.description | The study analyzes the impact of price-demand elasticity on the profitability of the Agricultural Production Association 6 de Octubre (ASOPROAGROC) in the Vinces canton during 2023. The research reveals that the price-demand elasticity of the association's products is 1.4, which indicates that they are elastic. This means that consumers are highly sensitive to price variations, affecting the competitiveness and sustainability of the company in the market. The analysis shows that the lack of pricing strategies has led to deficiencies in profitability and demand management. If prices increase without a proper strategy, demand will decrease, negatively affecting revenue. On the other hand, reducing prices without optimizing costs is also not sustainable in the long term. To improve its competitiveness, ASOPROAGROC must implement differentiated pricing strategies based on market studies, optimize its production costs and diversify its offer with differentiated products. Customer loyalty and quality certification can reduce the elasticity of demand and generate financial stability. The study concludes that the company should avoid depending solely on price adjustments to improve its profitability. It is recommended to carry out periodic elasticity analyzes, improve operational efficiency and develop a commercial strategy based on differentiation and added value. These actions will allow ASOPROAGROC to achieve greater stability in its market and improve its long-term financial sustainability. | es_ES |
| dc.description | The study analyzes the impact of price-demand elasticity on the profitability of the Agricultural Production Association 6 de Octubre (ASOPROAGROC) in the Vinces canton during 2023. The research reveals that the price-demand elasticity of the association's products is 1.4, which indicates that they are elastic. This means that consumers are highly sensitive to price variations, affecting the competitiveness and sustainability of the company in the market. The analysis shows that the lack of pricing strategies has led to deficiencies in profitability and demand management. If prices increase without a proper strategy, demand will decrease, negatively affecting revenue. On the other hand, reducing prices without optimizing costs is also not sustainable in the long term. To improve its competitiveness, ASOPROAGROC must implement differentiated pricing strategies based on market studies, optimize its production costs and diversify its offer with differentiated products. Customer loyalty and quality certification can reduce the elasticity of demand and generate financial stability. The study concludes that the company should avoid depending solely on price adjustments to improve its profitability. It is recommended to carry out periodic elasticity analyzes, improve operational efficiency and develop a commercial strategy based on differentiation and added value. These actions will allow ASOPROAGROC to achieve greater stability in its market and improve its long-term financial sustainability. | es_ES |
| dc.description.abstract | El estudio analiza el impacto de la elasticidad precio-demanda en la rentabilidad de la Asociación de Producción Agrícola 6 de Octubre (ASOPROAGROC) en el cantón Vinces durante 2023. La investigación revela que la elasticidad precio-demanda de los productos de la asociación es de 1.4, lo que indica que son elásticos. Esto significa que los consumidores son altamente sensibles a las variaciones de precio, afectando la competitividad y sostenibilidad de la empresa en el mercado. El análisis muestra que la falta de estrategias de fijación de precios ha generado deficiencias en la rentabilidad y la gestión de la demanda. Si los precios aumentan sin una estrategia adecuada, la demanda disminuirá, afectando negativamente los ingresos. Por otro lado, reducir precios sin optimizar costos tampoco es sostenible a largo plazo. Para mejorar su competitividad, ASOPROAGROC debe implementar estrategias de precios diferenciados basados en estudios de mercado, optimizar sus costos de producción y diversificar su oferta con productos diferenciados. La fidelización de clientes y la certificación de calidad pueden reducir la elasticidad de la demanda y generar estabilidad financiera. El estudio concluye que la empresa debe evitar depender únicamente de ajustes de precios para mejorar su rentabilidad. Se recomienda realizar análisis periódicos de elasticidad, mejorar la eficiencia operativa y desarrollar una estrategia comercial basada en diferenciación y valor agregado. Estas acciones permitirán que ASOPROAGROC logre una mayor estabilidad en su mercado y mejore su sostenibilidad financiera a largo plazo. | es_ES |
| dc.format.extent | 40 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Competitividad | es_ES |
| dc.subject | Elasticidad | es_ES |
| dc.subject | Fijación de precios | es_ES |
| dc.subject | Rentabilidad | es_ES |
| dc.subject | Sostenibilidad | es_ES |
| dc.subject.other | Contabilidad y Auditoría | es_ES |
| dc.title | Impacto de la elasticidad precio-demanda en la rentabilidad de la asociación de Productores Agrícola 6 de octubre Asoprogroc del cantón Vinces en el periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
Files in this item
This item appears in the following Collection(s)
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 United States