Comparación de funcionalidades de las plataformas Ecommerce Pardux y Shopify, para el uso en el sector agro veterinario, en la ciudad de Babahoyo
| dc.contributor.advisor | Ruiz Parrales, Iván Rubén | |
| dc.contributor.author | Guerrero Torres, Camilo Javier | |
| dc.date.accessioned | 2025-04-25T16:21:25Z | |
| dc.date.available | 2025-04-25T16:21:25Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/17908 | |
| dc.description | This case study analyzes and compares the functionalities of the e-commerce platforms PARDUX and Shopify, evaluating their applicability in the agro-veterinary sector in the city of Babahoyo. The research focuses on key aspects such as ease of use, customization, inventory management, payment methods, marketing tools, and scalability. A descriptive-comparative methodology is employed, based on practical tests and interviews with key users in the sector. The results highlight the strengths and limitations of each platform, providing recommendations for selecting the most suitable solution according to the specific needs of the agro-veterinary business. This analysis aims to promote the strategic adoption of digital technologies to optimize management and commercialization in the sector. | es_ES |
| dc.description | This case study analyzes and compares the functionalities of the e-commerce platforms PARDUX and Shopify, evaluating their applicability in the agro-veterinary sector in the city of Babahoyo. The research focuses on key aspects such as ease of use, customization, inventory management, payment methods, marketing tools, and scalability. A descriptive-comparative methodology is employed, based on practical tests and interviews with key users in the sector. The results highlight the strengths and limitations of each platform, providing recommendations for selecting the most suitable solution according to the specific needs of the agro-veterinary business. This analysis aims to promote the strategic adoption of digital technologies to optimize management and commercialization in the sector. | es_ES |
| dc.description.abstract | El presente caso de estudio analiza y compara las funcionalidades de las plataformas de comercio electrónico PARDUX y Shopify, evaluando su aplicabilidad en el sector agro veterinario de la ciudad de Babahoyo. La investigación se enfoca en aspectos clave como la facilidad de uso, la personalización, la gestión de inventarios, los métodos de pago, las herramientas de marketing y la escalabilidad. Se emplea una metodología descriptiva-comparativa basada en pruebas prácticas y entrevistas a usuarios clave del sector. Los resultados evidencian fortalezas y limitaciones de cada plataforma, proporcionando recomendaciones para seleccionar la solución más adecuada según las necesidades específicas del negocio agro veterinario. Este análisis busca fomentar la adopción estratégica de tecnologías digitales para optimizar la gestión y comercialización en el sector. | es_ES |
| dc.format.extent | 75 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Comercio electrónico | es_ES |
| dc.subject | PARDUX | es_ES |
| dc.subject | Shopify | es_ES |
| dc.subject | Sector agro veterinario | es_ES |
| dc.subject | Gestión de inventarios | es_ES |
| dc.subject | Herramientas de marketing | es_ES |
| dc.subject | Transformación Digital | es_ES |
| dc.subject.other | Sistemas de Información | es_ES |
| dc.title | Comparación de funcionalidades de las plataformas Ecommerce Pardux y Shopify, para el uso en el sector agro veterinario, en la ciudad de Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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