ESTRATEGIAS DE COMUNICACIÓN DIGITALES EN LAS CAMPAÑAS POLITICAS EN EL CANTÓN BABA 2023
| dc.contributor.advisor | MSC. FAUSTO HIDALGO FRANCO | |
| dc.contributor.author | ROCAFUERTE MANZANO GINYER NICOLE | |
| dc.contributor.author | SANCHEZ CARRASCO ANA MORELIA | |
| dc.date.accessioned | 2024-09-27T17:27:02Z | |
| dc.date.available | 2024-09-27T17:27:02Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/17417 | |
| dc.description | This investigative work focuses on the in-depth analysis of digital communication strategies in the political campaigns of the Baba 2023 canton. The main objective is to examine which communication strategies were implemented and evaluate the impact on citizen perception and electoral results. The study was carried out using a research methodology where both quantitative and qualitative data were collected, the specific objectives were the identification and effectiveness of the main digital communication strategies used in the political campaigns of the Baba canton, the identification of the platforms applied for dissemination of political messages and speeches, the citizen participation rate will also be evaluated and finally the analysis of the public perception of voters. This study will provide valuable and important information to understand how digital communication strategies. | es_ES |
| dc.description | This investigative work focuses on the in-depth analysis of digital communication strategies in the political campaigns of the Baba 2023 canton. The main objective is to examine which communication strategies were implemented and evaluate the impact on citizen perception and electoral results. The study was carried out using a research methodology where both quantitative and qualitative data were collected, the specific objectives were the identification and effectiveness of the main digital communication strategies used in the political campaigns of the Baba canton, the identification of the platforms applied for dissemination of political messages and speeches, the citizen participation rate will also be evaluated and finally the analysis of the public perception of voters. This study will provide valuable and important information to understand how digital communication strategies. | es_ES |
| dc.description.abstract | Este trabajo investigativo, se centraliza en el análisis profundo de las estrategias de comunicación digitales en las campañas políticas del cantón Baba 2023, el objetivo principal es examinar que estrategias de comunicación se implementaron y evaluar el impacto en la percepción ciudadana y en los resultados electorales. El estudio se ejecutó mediante una metodología de investigación donde se recopilaron datos tanto cuantitativos y cualitativos, los objetivos específicos plantearan la identificación y eficacia de las principales estrategias de comunicación digitales utilizadas en las campañas políticas del cantón Baba, la identificación de las plataformas aplicadas para difusión de los mensajes y discursos políticos, también se evaluará el índice de participación ciudadana y por último el análisis de la percepción pública de los votantes. Este estudio aportara información valiosa e importante para entender como las estrategias de comunicación digitales. | es_ES |
| dc.format.extent | 73p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO | es_ES |
| dc.relation.ispartofseries | TIC-UTB-FCJSE-COMUNICACION-000049; | |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | percepción pública | es_ES |
| dc.subject | campañas políticas | es_ES |
| dc.subject | comunicación digital | es_ES |
| dc.subject.other | COMUNICACION | es_ES |
| dc.title | ESTRATEGIAS DE COMUNICACIÓN DIGITALES EN LAS CAMPAÑAS POLITICAS EN EL CANTÓN BABA 2023 | es_ES |
| dc.type | bachelorThesis | es_ES |
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