Estrategias de venta para la Distribuidora de Aves Don Diego del periodo 2023.
| dc.contributor.advisor | Ocampo Ulloa, Wendy Lorena | |
| dc.contributor.author | Martínez Lozano, Marcos Alexis | |
| dc.date.accessioned | 2024-09-26T16:29:59Z | |
| dc.date.available | 2024-09-26T16:29:59Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/17362 | |
| dc.description | In 2023, the Don Diego Bird Distributor will implement sales strategies focused on product diversification and improving operational efficiency. The company plans to expand its poultry product portfolio, including new options such as specialty cuts and processed products. This diversification seeks to attract different market segments, responding to the growing demands and preferences of consumers, and positioning itself as a leader in quality and variety. Another key strategy will be the optimization of logistics and distribution. Don Diego will invest in a more advanced inventory management system and the optimization of delivery routes. These improvements will help maintain product freshness and reduce delivery times, increasing customer satisfaction and brand loyalty. Efficiency in distribution will not only improve the customer experience, but will also reduce operating costs and increase the company's competitiveness. Finally, the company will strengthen its online presence through digital marketing strategies. This will include increased investment in social media advertising, website optimization to improve user experience, and the implementation of email marketing campaigns. The objective is to attract new customers and retain existing ones, providing relevant information and attractive promotions. These digital strategies will allow Don Diego to adapt to current market trends, increasing its visibility and accessibility for consumers. | es_ES |
| dc.description | In 2023, the Don Diego Bird Distributor will implement sales strategies focused on product diversification and improving operational efficiency. The company plans to expand its poultry product portfolio, including new options such as specialty cuts and processed products. This diversification seeks to attract different market segments, responding to the growing demands and preferences of consumers, and positioning itself as a leader in quality and variety. Another key strategy will be the optimization of logistics and distribution. Don Diego will invest in a more advanced inventory management system and the optimization of delivery routes. These improvements will help maintain product freshness and reduce delivery times, increasing customer satisfaction and brand loyalty. Efficiency in distribution will not only improve the customer experience, but will also reduce operating costs and increase the company's competitiveness. Finally, the company will strengthen its online presence through digital marketing strategies. This will include increased investment in social media advertising, website optimization to improve user experience, and the implementation of email marketing campaigns. The objective is to attract new customers and retain existing ones, providing relevant information and attractive promotions. These digital strategies will allow Don Diego to adapt to current market trends, increasing its visibility and accessibility for consumers. | es_ES |
| dc.description.abstract | En 2023, la Distribuidora de Aves Don Diego implementará estrategias de venta centradas en la diversificación de productos y la mejora de la eficiencia operativa. La empresa planea ampliar su cartera de productos avícolas, incluyendo nuevas opciones como cortes especiales y productos procesados. Esta diversificación busca atraer a diferentes segmentos del mercado, respondiendo a las crecientes demandas y preferencias de los consumidores, y posicionándose como líder en calidad y variedad. Otra estrategia clave será la optimización de la logística y distribución. Don Diego invertirá en un sistema de gestión de inventarios más avanzado y en la optimización de las rutas de entrega. Estas mejoras permitirán mantener la frescura de los productos y reducir los tiempos de entrega, incrementando la satisfacción del cliente y la fidelidad a la marca. La eficiencia en la distribución no solo mejorará la experiencia del cliente, sino que también reducirá costos operativos y aumentará la competitividad de la empresa. Finalmente, la empresa fortalecerá su presencia en línea mediante estrategias de marketing digital. Esto incluirá una mayor inversión en publicidad en redes sociales, la optimización del sitio web para mejorar la experiencia del usuario y la implementación de campañas de email marketing. El objetivo es atraer a nuevos clientes y fidelizar a los existentes, proporcionando información relevante y promociones atractivas. Estas estrategias digitales permitirán a Don Diego adaptarse a las tendencias actuales del mercado, aumentando su visibilidad y accesibilidad para los consumidores. | es_ES |
| dc.format.extent | 35 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias | es_ES |
| dc.subject | Distribución | es_ES |
| dc.subject | Precio | es_ES |
| dc.subject | Plaza | es_ES |
| dc.subject | Ventas | es_ES |
| dc.subject.other | Comercio | es_ES |
| dc.title | Estrategias de venta para la Distribuidora de Aves Don Diego del periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador