Atención al cliente en el Almacén La Ganga del cantón Urdaneta, provincia de Los Ríos, período 2023
| dc.contributor.advisor | Muñoz Chávez, Gladys Gabriela | |
| dc.contributor.author | Jaén Arroyo, Cristian Ronald | |
| dc.date.accessioned | 2024-09-26T04:11:20Z | |
| dc.date.available | 2024-09-26T04:11:20Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/17355 | |
| dc.description | This case study focuses on customer service at the La Ganga warehouse, located in the Urdaneta canton, province of Los Ríos, during the year 2023. The La Ganga warehouse has been identified for offering different high-quality appliances, since Its objective is to consolidate itself as a unique company for its recognized and excellent customer service and to offer high-end products. The long journey of the Warehouse has faced several very important challenges that are related to customer service, which have generated a great negative impact on consumer loyalty and satisfaction, customer service in a retail area specifically in household appliances, is a factor that influences the customer's perspective and loyalty to all commercial success. In the Warehouse, customer service covers directly with employees, availability and access to products, from efficient management of complaints and returns, quality of service is a fundamental element that allows companies to have their seal. brand and at the same time be competitive with techniques and strategies that have been to improve the customer service experience. | es_ES |
| dc.description | This case study focuses on customer service at the La Ganga warehouse, located in the Urdaneta canton, province of Los Ríos, during the year 2023. The La Ganga warehouse has been identified for offering different high-quality appliances, since Its objective is to consolidate itself as a unique company for its recognized and excellent customer service and to offer high-end products. The long journey of the Warehouse has faced several very important challenges that are related to customer service, which have generated a great negative impact on consumer loyalty and satisfaction, customer service in a retail area specifically in household appliances, is a factor that influences the customer's perspective and loyalty to all commercial success. In the Warehouse, customer service covers directly with employees, availability and access to products, from efficient management of complaints and returns, quality of service is a fundamental element that allows companies to have their seal. brand and at the same time be competitive with techniques and strategies that have been to improve the customer service experience. | es_ES |
| dc.description.abstract | El presente caso de estudio se centra en la atención al cliente del almacén La Ganga, ubicado en el cantón Urdaneta, provincia de Los Ríos, durante el año 2023, El almacén La Ganga se ha identificado por ofrecer diferentes electrodomésticos de alta calidad , ya que su objetivo es consolidarse como una empresa única por su reconocido y excelente servicio al cliente y ofrecer productos de alta gama. El largo recorrido del Almacén ha enfrentado varios desafíos de gran importancia que se relacionan con la atención al cliente, mismas que han generado un gran impacto de manera negativa en la fidelidad y satisfacción de los consumidores, la atención al cliente en un área minorista específicamente en los electrodomésticos, es un factor que influye en la perspectiva del cliente y su lealtad ante todo el éxito comercial. En el Almacén la atención al cliente abarca de forma directa con los empleados, la disponibilidad y el acceso a los productos, desde una gestión eficiente de las quejas y devoluciones, la calidad del servicio es un elemento fundamental que permite a las empresas tener su sello de marca y a la ves ser competitivos con técnicas y estrategias que han sido para mejorar la experiencia de atención al cliente. | es_ES |
| dc.format.extent | 43 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Atención al cliente | es_ES |
| dc.subject | Calidad del servicio | es_ES |
| dc.subject | Fidelidad del cliente | es_ES |
| dc.subject | Satisfacción del cliente | es_ES |
| dc.subject.other | Comercio | es_ES |
| dc.title | Atención al cliente en el Almacén La Ganga del cantón Urdaneta, provincia de Los Ríos, período 2023 | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador