Estrategias de marketing en FALUVID (aluminio y vidrio) en la ciudad de Babahoyo.
| dc.contributor.advisor | Fernández Bayas, Teófilo Roberto | |
| dc.contributor.author | Cornejo Barco, Lilot Denisse | |
| dc.date.accessioned | 2024-03-27T00:47:43Z | |
| dc.date.available | 2024-03-27T00:47:43Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15817 | |
| dc.description | In the current business context, the Faluvid company, specialized in aluminum and glass products in the city of Babahoyo, faces significant challenges related to the lack of online presence and an effective marketing strategy. The overall objective of this study is to evaluate marketing tactics to attract customers in Faluvid, focusing on a detailed analysis of local competition, and the implementation of effective marketing strategies. The methodology used is based on an analytical approach that uses techniques such as interviews, direct observation and SWOT analysis. The results reveal areas for improvement, highlighting the need to improve the visual impact and message clarity in advertising, as well as diversify online presence and optimize advertising placement. Identified strengths, such as product quality and personalized attention, align with differentiation in the market, while opportunities, such as leveraging digital platforms, highlight the importance of adaptability. In conclusion, the recommendations for implementing marketing strategies based on the findings will position Faluvid as a leader in the aluminum and glass sector, ensuring its continued growth and its ability to meet the changing demands of the local market. | es_ES |
| dc.description | In the current business context, the Faluvid company, specialized in aluminum and glass products in the city of Babahoyo, faces significant challenges related to the lack of online presence and an effective marketing strategy. The overall objective of this study is to evaluate marketing tactics to attract customers in Faluvid, focusing on a detailed analysis of local competition, and the implementation of effective marketing strategies. The methodology used is based on an analytical approach that uses techniques such as interviews, direct observation and SWOT analysis. The results reveal areas for improvement, highlighting the need to improve the visual impact and message clarity in advertising, as well as diversify online presence and optimize advertising placement. Identified strengths, such as product quality and personalized attention, align with differentiation in the market, while opportunities, such as leveraging digital platforms, highlight the importance of adaptability. In conclusion, the recommendations for implementing marketing strategies based on the findings will position Faluvid as a leader in the aluminum and glass sector, ensuring its continued growth and its ability to meet the changing demands of the local market. | es_ES |
| dc.description.abstract | En el contexto empresarial actual, la empresa Faluvid, especializada en productos de aluminio y vidrio en la ciudad de Babahoyo, enfrenta desafíos significativos relacionados con la falta de presencia en línea y una estrategia de marketing efectiva. El objetivo general de este estudio es evaluar las tácticas de marketing para atraer clientes en Faluvid, centrándose en un análisis detallado de la competencia local, y la implementación de estrategias de marketing efectivas. La metodología empleada se basa en un enfoque analítico que utiliza técnicas como entrevistas, observación directa y análisis FODA. Los resultados revelan áreas de mejora, destacando la necesidad de mejorar el impacto visual y la claridad del mensaje en la publicidad, así como diversificar la presencia en línea y optimizar la ubicación de la publicidad. Las fortalezas identificadas, como la calidad de productos y la atención personalizada, se alinean con la diferenciación en el mercado, mientras que las oportunidades, como aprovechar plataformas digitales, destacan la importancia de la adaptabilidad. En conclusión, las recomendaciones de implementación de estrategias de marketing basadas en los hallazgos, posicionaran a Faluvid como líder en el sector de aluminio y vidrio, asegurando su crecimiento continuo y su capacidad para satisfacer las cambiantes demandas del mercado local. | es_ES |
| dc.format.extent | 38 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Presencia en línea | es_ES |
| dc.subject | Competencia | es_ES |
| dc.subject | Adaptabilidad | es_ES |
| dc.title | Estrategias de marketing en FALUVID (aluminio y vidrio) en la ciudad de Babahoyo. | es_ES |
| dc.type | bachelorThesis | es_ES |
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