Evaluación del precio de venta al público de los equipos de bricolaje y su impacto en la rentabilidad del Comercial "El Turco" Del Cantón Urdaneta en el periodo 2022.
| dc.contributor.advisor | Camacho Villota, Washington Alfredo | |
| dc.contributor.author | Yánez Yarleque, Miguel Alejandro | |
| dc.date.accessioned | 2023-11-21T16:12:42Z | |
| dc.date.available | 2023-11-21T16:12:42Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15396 | |
| dc.description | The present work of curricular integration is based on evaluating the retail price that the commercial El Turco establishes in its do-it-yourself equipment and analyzing how it impacts the profitability of the business. The commercial El Turco, located in the Urdaneta canton, whose economic activity is the retail and wholesale sale of do-it-yourself equipment, faces certain difficulties due to the level of competition in the Urdaneta canton. This competition generates pressure, which causes the commercial El Turco to apply commercial strategies in the company and in its retail prices of DIY equipment, which implies a positive impact on the profitability of the business, so it was decided to evaluate the impact that the retail price of DIY equipment generates on the profitability of the commercial "El Turco", Since evaluating this financial indicator is of utmost importance because the company analyzes exhaustively the impact generated by the selling prices of DIY equipment to the public and can make an analysis of the profit margin they have obtained at the end of the period in order to know their economic situation, and thus be able to make optimal financial decisions; In this way it was possible to verify the information by means of the instruments, techniques and research methods that were used. | es_ES |
| dc.description | The present work of curricular integration is based on evaluating the retail price that the commercial El Turco establishes in its do-it-yourself equipment and analyzing how it impacts the profitability of the business. The commercial El Turco, located in the Urdaneta canton, whose economic activity is the retail and wholesale sale of do-it-yourself equipment, faces certain difficulties due to the level of competition in the Urdaneta canton. This competition generates pressure, which causes the commercial El Turco to apply commercial strategies in the company and in its retail prices of DIY equipment, which implies a positive impact on the profitability of the business, so it was decided to evaluate the impact that the retail price of DIY equipment generates on the profitability of the commercial "El Turco", Since evaluating this financial indicator is of utmost importance because the company analyzes exhaustively the impact generated by the selling prices of DIY equipment to the public and can make an analysis of the profit margin they have obtained at the end of the period in order to know their economic situation, and thus be able to make optimal financial decisions; In this way it was possible to verify the information by means of the instruments, techniques and research methods that were used. | es_ES |
| dc.description.abstract | El presente trabajo de integración curricular se basa en evaluar el precio de venta al público que el comercial El Turco establece en sus equipos de bricolaje y analizar cómo impactan en la rentabilidad del negocio. El comercial El Turco, que se encuentra ubicado en el cantón Urdaneta, el cual tiene por actividad económica la venta al por menor y mayor de equipos de bricolaje, enfrenta ciertas dificultades debido al nivel de competencia existente en el cantón Urdaneta. Esta competencia genera presión, lo cual incurre en que el comercial El Turco aplique estrategias comerciales en la empresa y en sus precios de venta al público de los equipos de bricolaje, lo que implica que incida positivamente en la rentabilidad del negocio, por lo que se decidió plantear como objetivo evaluar el impacto que el precio de venta al público de los equipos de bricolaje genera en la rentabilidad del comercial "El Turco", puesto que evaluar este indicador financiero es de suma importancia debido a que la empresa analiza de manera exhaustiva el impacto que generan los precios de venta de los equipos de bricolaje que tienen al público y pueden realizar un análisis del margen de beneficio que han obtenido al finalizar el periodo para poder conocer su situación económica, y así poder tomar óptimas decisiones financieras; de esta manera se consiguió verificar la información por medio de los instrumentos, técnicas y los métodos de investigación que se utilizaron. | es_ES |
| dc.format.extent | 97 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Precio de venta | es_ES |
| dc.subject | Rentabilidad | es_ES |
| dc.subject | Competencia | es_ES |
| dc.subject | Segmentación de mercado | es_ES |
| dc.subject | Estrategias comerciales | es_ES |
| dc.title | Evaluación del precio de venta al público de los equipos de bricolaje y su impacto en la rentabilidad del Comercial "El Turco" Del Cantón Urdaneta en el periodo 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador