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dc.contributor.advisorCamacho Villota, Washington Alfredo
dc.contributor.authorVaicilla Gallo, Nadia Vanessa
dc.date.accessioned2023-11-21T15:16:05Z
dc.date.available2023-11-21T15:16:05Z
dc.date.issued2023
dc.identifier.urihttp://dspace.utb.edu.ec/handle/49000/15393
dc.descriptionThe purpose of this research work is to determine how the management of accounts receivable franchises affects the liquidity of the company Farmacias Keyla S.A. of the city of Guayaquil, in the period 2022, this company since it began to offer franchises to third parties began to present problems in the account: accounts receivable franchises, because it did not have a management of accounts receivable in franchises fact that has generated that this account does not have an adequate return thus generating that the company Farmacias Keyla develops problems in its liquidity.This study is part of the mixed research method approach, because the type of research used is according to its purpose applies and according to its descriptive level of study, in this way the research will be based on research instruments to provide accurate and clear results on the problem that revolves around the company Keyla Pharmacieses_ES
dc.descriptionThe purpose of this research work is to determine how the management of accounts receivable franchises affects the liquidity of the company Farmacias Keyla S.A. of the city of Guayaquil, in the period 2022, this company since it began to offer franchises to third parties began to present problems in the account: accounts receivable franchises, because it did not have a management of accounts receivable in franchises fact that has generated that this account does not have an adequate return thus generating that the company Farmacias Keyla develops problems in its liquidity.This study is part of the mixed research method approach, because the type of research used is according to its purpose applies and according to its descriptive level of study, in this way the research will be based on research instruments to provide accurate and clear results on the problem that revolves around the company Keyla Pharmacieses_ES
dc.description.abstractEL propósito del presente trabajo de investigación es determinar de qué manera la gestión de cuentas por cobrar franquicias incide en la liquidez de la empresa Farmacias Keyla S.A. de la ciudad de Guayaquil, en el periodo 2022, esta empresa desde que empezó a ofrecer franquicias a terceros comenzó a presentar problemas en la cuenta: cuentas por cobrar franquicias, debido que no constaba con una gestión de cuentas por cobrar en franquicias hecho que ha generado que esta cuenta no tenga un adecuado retorno generando así que la empresa Farmacias Keyla desarrolle problemas en su liquidez. Este estudio se inscribe dentro del enfoque de método de investigación mixto, debido que el tipo de investigación utilizada es según su propósito aplica y según su nivel de estudio descriptiva, de esta manera la investigación se fundamentara de los instrumentos de investigación para poder brindar resultados precisos y claros sobre el problema que gira en torno a la empresa Farmacias Keyla.es_ES
dc.format.extent84 p.es_ES
dc.language.isoeses_ES
dc.publisherBabahoyo: UTB-FAFI. 2023es_ES
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 Ecuador*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/*
dc.subjectGestión de cuentas por cobrares_ES
dc.subjectfranquiciases_ES
dc.subjectPolíticas de cobranzaes_ES
dc.subjectliquidezes_ES
dc.subjectEstados Financieroses_ES
dc.titleGestión de las cuentas por cobrar franquicias y su incidencia en la liquidez de la empresa farmacias keyla s.a de la ciudad de guayaquil, en el periodo del 2022.es_ES
dc.typebachelorThesises_ES


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Atribución-NoComercial-SinDerivadas 3.0 Ecuador
Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador