Evaluación del impacto de las ventas en la Empresa Banariego S.A. ubicada en la ciudad de Babahoyo provincia de los ríos en el periodo 2022.
| dc.contributor.advisor | Ushca Cuzco, Nancy Elizabeth | |
| dc.contributor.author | Vera Castro, Jostin Elian | |
| dc.date.accessioned | 2023-11-17T19:51:49Z | |
| dc.date.available | 2023-11-17T19:51:49Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15383 | |
| dc.description | This study focuses on the impact of sales and its profitability within the company Banariego S.A. located in the city of Babahoyo, based on the importance of analyzing and improving sales strategies, especially in an accelerated and variable business environment in which the need to plan quantifiable and temporary sales objectives that provide the necessary relevance to be used in making informed decisions is created. The willingness to measure the growth or decline in sales margin to evaluate the financial performance of the company is reflected in the sales projection through historical analysis and statistical models. In addition, the influence of seasonal and climatic factors on the business, especially in the case of Banariego S.A., is highlighted. This study analyzes Banariego S.A.'s sales by using a descriptive approach and an inductive-deductive methodology to examine and improve the company's performance. Quantitative and qualitative information will be collected through surveys of sales personnel and finally the results will validate the theoretical research and help to improve the company's financial position | es_ES |
| dc.description | This study focuses on the impact of sales and its profitability within the company Banariego S.A. located in the city of Babahoyo, based on the importance of analyzing and improving sales strategies, especially in an accelerated and variable business environment in which the need to plan quantifiable and temporary sales objectives that provide the necessary relevance to be used in making informed decisions is created. The willingness to measure the growth or decline in sales margin to evaluate the financial performance of the company is reflected in the sales projection through historical analysis and statistical models. In addition, the influence of seasonal and climatic factors on the business, especially in the case of Banariego S.A., is highlighted. This study analyzes Banariego S.A.'s sales by using a descriptive approach and an inductive-deductive methodology to examine and improve the company's performance. Quantitative and qualitative information will be collected through surveys of sales personnel and finally the results will validate the theoretical research and help to improve the company's financial position | es_ES |
| dc.description.abstract | El presente estudio se enfoca en el impacto de ventas y su rentabilidad dentro la Empresa Banariego S.A. ubicada en la Ciudad de Babahoyo, basándonos en la importancia de analizar y mejorar las estrategias de ventas, especialmente en un entorno empresarial acelerado y variable en el cual se crea la necesidad de planificar objetivos de ventas cuantificables y temporales que otorguen la relevancia necesaria a utilizar en la toma de decisiones informadas. La disposición de medir el crecimiento o decrecimiento en el margen de ventas para evaluar el desempeño financiero de la empresa se ve reflejado en la proyección de ventas a través de análisis históricos y modelos estadísticos. Además, se subraya la influencia de factores estacionales y climáticos en el negocio, especialmente en el caso de Banariego S.A. Este estudio analiza las ventas de Banariego S.A. mediante la utilización de un enfoque descriptivo y una metodología inductivo-deductiva para examinar y mejorar el rendimiento de la empresa. Se recopilará información cuantitativa y cualitativa a través de encuestas al personal de ventas y por último los resultados validarán la investigación teórica y ayudarán a mejorar la posición financiera de la empresa. | es_ES |
| dc.format.extent | 40 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Ventas | es_ES |
| dc.subject | Proyección | es_ES |
| dc.subject | Impacto | es_ES |
| dc.subject | Rentabilidad | es_ES |
| dc.subject | Márgenes | es_ES |
| dc.title | Evaluación del impacto de las ventas en la Empresa Banariego S.A. ubicada en la ciudad de Babahoyo provincia de los ríos en el periodo 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador