Estrategias de marketing para promocionar el crossfit mega box de la parroquia Barreiro del cantón Babahoyo, primer semestre del 2023.
| dc.contributor.advisor | Huilcapi Masacón, Magdalena | |
| dc.contributor.author | León Pérez, Brayana Isabel | |
| dc.date.accessioned | 2023-11-12T16:09:46Z | |
| dc.date.available | 2023-11-12T16:09:46Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15226 | |
| dc.description | Several gyms and Crossfit work without strategies to promote their services and position themselves in the market, despite having an adequate space for training or several certifications on physical exercise, the disinterest of citizens is evident. The objective of this case study is to determine how marketing strategies influence the promotion of the Crossfit Mega Box in the Barreiro parish of the Babahoyo canton. To this end, research is carried out supported by several authors who serve as a guide for the writing of the project. Some research points that were taken into consideration were: Marketing and what are the marketing strategies, the 4 P of marketing, how to measure positioning, Positioning strategies, SWOT Matrix, among others. Each of the topics was presented in detail, but limiting the information only in direct relation to the topic of study, so that a clear understanding of the points discussed was obtained and in order to achieve the objectives that were established. The responses received in the market study that was applied helped identify customer preferences and inclinations, and with the SWOT Matrix that was carried out, the appropriate strategies were selected to overcome the company's weaknesses. Once the results have been analyzed, the author highlights the marketing mix strategy (product, price, place and promotion) for the Crossfit Mega Box, suggesting new methods in order to meet the company's goals. | es_ES |
| dc.description | Several gyms and Crossfit work without strategies to promote their services and position themselves in the market, despite having an adequate space for training or several certifications on physical exercise, the disinterest of citizens is evident. The objective of this case study is to determine how marketing strategies influence the promotion of the Crossfit Mega Box in the Barreiro parish of the Babahoyo canton. To this end, research is carried out supported by several authors who serve as a guide for the writing of the project. Some research points that were taken into consideration were: Marketing and what are the marketing strategies, the 4 P of marketing, how to measure positioning, Positioning strategies, SWOT Matrix, among others. Each of the topics was presented in detail, but limiting the information only in direct relation to the topic of study, so that a clear understanding of the points discussed was obtained and in order to achieve the objectives that were established. The responses received in the market study that was applied helped identify customer preferences and inclinations, and with the SWOT Matrix that was carried out, the appropriate strategies were selected to overcome the company's weaknesses. Once the results have been analyzed, the author highlights the marketing mix strategy (product, price, place and promotion) for the Crossfit Mega Box, suggesting new methods in order to meet the company's goals. | es_ES |
| dc.description.abstract | Varios gimnasios y Crossfit trabajan sin estrategias para promocionar sus servicios y posicionarse en el mercado, a pesar de tener un espacio adecuado para el entrenamiento o varias certificaciones sobre ejercicio físico, el desinterés de la ciudadanía es evidente. El objetivo de este caso de estudio es determinar cómo inciden las estrategias de marketing para promocionar el Crossfit Mega Box de la parroquia Barreiro del cantón Babahoyo. Con este fin se realiza una investigación sustentada por varios autores que sirven de guía para la redacción del proyecto. Algunos puntos de investigación que se tomaron en consideración fueron: Marketing y cuáles son las estrategias de marketing, las 4 P del marketing, cómo medir el posicionamiento, estrategias de posicionamiento, matriz FODA, entre otros. Cada uno de los temas fue expuesto de manera detallada, pero limitando la información únicamente con relación directa al tema de estudio, de forma que se obtuviera una comprensión clara de los puntos que se tratan y para poder alcanzar los objetivos que se establecieron. Las respuestas recibidas en el estudio de mercado que se aplicó, ayudaron a identificar las preferencias e inclinaciones de los clientes, y con la Matriz FODA que se realizó, se seleccionaron las estrategias adecuadas para superar las debilidades de la empresa. Una vez analizados los resultados, la autora destaca la estrategia del marketing mix (producto, precio, plaza y promoción) para el Crossfit Mega Box, sugiriendo nuevos métodos con el fin de poder cumplir con las metas de la empresa. | es_ES |
| dc.format.extent | 50 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Posicionamiento | es_ES |
| dc.title | Estrategias de marketing para promocionar el crossfit mega box de la parroquia Barreiro del cantón Babahoyo, primer semestre del 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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