Impacto del neuromarketing en los consumidores de la empresa Bell Novainser del cantón Babahoyo, periodo 2022
| dc.contributor.advisor | Fonseca Vásconez, José Fabián | |
| dc.contributor.author | Gutiérrez Piza, Tayler Pedro | |
| dc.date.accessioned | 2023-11-12T14:59:00Z | |
| dc.date.available | 2023-11-12T14:59:00Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15219 | |
| dc.description | The company “Bell Novainser” is a company dedicated exclusively to the sale of computer equipment and technological products with their respective accessories, sale of white goods, among other products, which are very useful for equipping office areas and the TARGET home; Diagnose the impact of neuromarketing strategies on consumers of the Bell Novainser company in the Babahoyo canton, in the period 2022, METHODOLOGY; This case study adopted a qualitative approach, in which an analytical-synthetic method was used, the process began with a thorough analysis of the collected data, focusing on its fundamental elements, namely, the interviews and surveys carried out with users and company employees. RESULTS; : The company situation is good, but the correlation of variables led to the conclusion that the strengths and opportunities are slightly higher than the weaknesses and threats. CONCLUSION; The company environment influences your purchasing decision, this underlines the importance of creating a pleasant and attractive environment for customers, as it can significantly affect their perception of the brand and their purchasing experience in the same way as customer service. and costs are essential factors that they take into account when consuming the company's products, which confirms the relevance of maintaining a high level of customer service and effectively managing costs to ensure customer satisfaction and business profitability | es_ES |
| dc.description | The company “Bell Novainser” is a company dedicated exclusively to the sale of computer equipment and technological products with their respective accessories, sale of white goods, among other products, which are very useful for equipping office areas and the TARGET home; Diagnose the impact of neuromarketing strategies on consumers of the Bell Novainser company in the Babahoyo canton, in the period 2022, METHODOLOGY; This case study adopted a qualitative approach, in which an analytical-synthetic method was used, the process began with a thorough analysis of the collected data, focusing on its fundamental elements, namely, the interviews and surveys carried out with users and company employees. RESULTS; : The company situation is good, but the correlation of variables led to the conclusion that the strengths and opportunities are slightly higher than the weaknesses and threats. CONCLUSION; The company environment influences your purchasing decision, this underlines the importance of creating a pleasant and attractive environment for customers, as it can significantly affect their perception of the brand and their purchasing experience in the same way as customer service. and costs are essential factors that they take into account when consuming the company's products, which confirms the relevance of maintaining a high level of customer service and effectively managing costs to ensure customer satisfaction and business profitability | es_ES |
| dc.description.abstract | La empresa “Bell Novainser” es una compañía dedicada exclusivamente a la venta de equipos de cómputo y productos tecnológicos con sus respectivos accesorios, venta de electrodomésticos de línea blanca, entre otros productos, que son muy útiles para el equipamiento de las áreas de oficina y el hogar OBJETIVO; Diagnosticar el impacto de las estrategias de neuromarketing en los consumidores de la empresa Bell Novainser del cantón Babahoyo, en el periodo 2022, METODOLOGIA; Este estudio de caso adoptó un enfoque cualitativo, en el que se empleó un método analítico-sintético, el proceso comenzó con un minucioso análisis de los datos recopilados, centrándose en sus elementos fundamentales, a saber, las entrevistas y encuestas realizadas a los usuarios y empleados de la empresa. RESULTADOS; : la situación empresa es buena, pero la correlación de variables conllevo a concluir que las fortalezas y oportunidades son levemente superiores a las debilidades y amenazas. CONCLUSION; El ambiente de la empresa influye en su decisión de compra, esto subraya la importancia de crear un entorno agradable y atractivo para los clientes, ya que puede afectar significativamente su percepción de la marca y su experiencia de compra de la misma forma la atención al cliente y los costos son factores esenciales que tienen en cuenta al consumir los productos de la empresa, lo cual confirma la relevancia de mantener un alto nivel de servicio al cliente y gestionar eficazmente los costos para garantizar la satisfacción del cliente y la rentabilidad del negocio. | es_ES |
| dc.format.extent | 37 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Neuromarketing | es_ES |
| dc.subject | Comercialización Gestión | es_ES |
| dc.subject | Planificación | es_ES |
| dc.title | Impacto del neuromarketing en los consumidores de la empresa Bell Novainser del cantón Babahoyo, periodo 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
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