Análisis y diseño de los procesos para la implementación de un sistema de gestión de relación con los clientes en la Empresa Nastel de la parroquia Zapotal.
| dc.contributor.advisor | Montece Moreno, Omar Rodrigo | |
| dc.contributor.author | Espinoza Aguirre, Leonardo Javier | |
| dc.date.accessioned | 2023-11-05T06:09:01Z | |
| dc.date.available | 2023-11-05T06:09:01Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14988 | |
| dc.description | This case study will be carried out in the ISP Nastel located in the Zapotal parish, whose objective is to analyze and design processes to improve the management and relationship with customers. A correct linkage allows not only to maintain customer satisfaction, but also to generate loyalty and increase profitability. A CRM is a technological tool that helps companies to collect, organize and analyze relevant data in order to improve decision making, increase operational efficiency and strengthen customer relationships. Recognizing the strategic importance of establishing a relationship management system to improve their business results and consolidate their position in the market, the design of processes to meet and improve these needs is studied. | es_ES |
| dc.description | This case study will be carried out in the ISP Nastel located in the Zapotal parish, whose objective is to analyze and design processes to improve the management and relationship with customers. A correct linkage allows not only to maintain customer satisfaction, but also to generate loyalty and increase profitability. A CRM is a technological tool that helps companies to collect, organize and analyze relevant data in order to improve decision making, increase operational efficiency and strengthen customer relationships. Recognizing the strategic importance of establishing a relationship management system to improve their business results and consolidate their position in the market, the design of processes to meet and improve these needs is studied. | es_ES |
| dc.description.abstract | El presente estudio de caso se realizará en el ISP Nastel ubicado en la parroquia Zapotal, cuyo objetivo es realizar un análisis y diseño de los procesos para mejorar la gestión y relación con los clientes. Una correcta vinculación permite no solo mantener su satisfacción, sino también generar lealtad y aumentar la rentabilidad. Un CRM es una herramienta tecnológica que ayuda a las empresas a recopilar, organizar y analizar datos relevantes, con el objetivo de mejorar la toma de decisiones, aumentar la eficiencia operativa y fortalecer la relación con los clientes. Reconociendo la importancia estratégica de establecer un sistema de gestión de relación para mejorar sus resultados comerciales y consolidar su posición en el mercado, se estudia el diseño de los procesos para cubrir y mejorar estas necesidades. | es_ES |
| dc.format.extent | 36 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | CRM | es_ES |
| dc.subject | ISP | es_ES |
| dc.subject | Tecnología | es_ES |
| dc.subject | Sistemas de información | es_ES |
| dc.subject | Procesos | es_ES |
| dc.title | Análisis y diseño de los procesos para la implementación de un sistema de gestión de relación con los clientes en la Empresa Nastel de la parroquia Zapotal. | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador