El análisis heurístico en la experiencia del usuario (UX)del sitio web de la Facultad de Administración Finanzas e Informática.
| dc.contributor.advisor | Mejía Viteri, José | |
| dc.contributor.author | Arteaga Caice, Kleber Eduardo | |
| dc.date.accessioned | 2023-10-31T17:32:22Z | |
| dc.date.available | 2023-10-31T17:32:22Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14947 | |
| dc.description | This case study focuses on the website of the Faculty of Administration, Finance and Informatics and its heuristic analysis of the user experience, which is essential to address usability problems. This systematic and structured approach has identified UX issues such as confusing information architecture, lack of device responsiveness, inefficient internal link management, and lack of search mechanisms. Identifying these problems was the first step where this research focused. The overall goal of this research is to address user experience issues on the faculty website to improve navigation and information dissemination. A quality user experience is essential to attracting students, faculty and staff, as well as retaining their attention. The heuristics focus on aspects such as clarity of information, effectiveness of links and buttons, and consistency of design. By improving usability, you make the website more attractive and easy to use, which increases user satisfaction. The user experience is based on the smooth interaction, aesthetics and accessibility of the website. It is essential to influence visitor perception and encourage retention, engagement and loyalty to the site. Ultimately, user experience is not just about functionality, but also about the emotions, comfort, and satisfaction that users experience when interacting with the website. Heuristic analysis, as described in the heuristic evaluation guide by Hassan Montero, Yusef Martín Fernández and Francisco J. García Peñalvo, is a suitable tool to address these usability challenges and improve the website. | es_ES |
| dc.description | This case study focuses on the website of the Faculty of Administration, Finance and Informatics and its heuristic analysis of the user experience, which is essential to address usability problems. This systematic and structured approach has identified UX issues such as confusing information architecture, lack of device responsiveness, inefficient internal link management, and lack of search mechanisms. Identifying these problems was the first step where this research focused. The overall goal of this research is to address user experience issues on the faculty website to improve navigation and information dissemination. A quality user experience is essential to attracting students, faculty and staff, as well as retaining their attention. The heuristics focus on aspects such as clarity of information, effectiveness of links and buttons, and consistency of design. By improving usability, you make the website more attractive and easy to use, which increases user satisfaction. The user experience is based on the smooth interaction, aesthetics and accessibility of the website. It is essential to influence visitor perception and encourage retention, engagement and loyalty to the site. Ultimately, user experience is not just about functionality, but also about the emotions, comfort, and satisfaction that users experience when interacting with the website. Heuristic analysis, as described in the heuristic evaluation guide by Hassan Montero, Yusef Martín Fernández and Francisco J. García Peñalvo, is a suitable tool to address these usability challenges and improve the website. | es_ES |
| dc.description.abstract | Este caso de estudio se enfoca en el sitio web de la Facultad de Administración, Finanzas e Informática su análisis heurístico de la experiencia del usuario, que es fundamental para abordar problemas de usabilidad. Este enfoque sistemático y estructurado ha permitido detectar problemas de UX, como una arquitectura de la información confusa, falta de respuesta a dispositivos, gestión ineficiente de enlaces internos y falta de mecanismos de búsqueda. Identificar estos problemas fue el primer paso donde se centró esta investigación. El objetivo general de esta investigación es abordar los problemas de experiencia del usuario en el sitio web de la facultad para mejorar la navegación y la difusión de información. Una experiencia del usuario de calidad es esencial para atraer a estudiantes, profesores y personal administrativo, así como para retener su atención. La heurística se centra en aspectos como la claridad de la información, la efectividad de los enlaces y botones, y la consistencia del diseño. Al mejorar la usabilidad, se hace que el sitio web sea más atractivo y fácil de usar, lo que aumenta la satisfacción del usuario. La experiencia del usuario se basa en la interacción fluida, la estética y la accesibilidad del sitio web. Es fundamental para influir en la percepción de los visitantes y fomentar la retención, el compromiso y la fidelidad hacia el sitio. En última instancia, la experiencia del usuario no se trata solo de la funcionalidad, sino también de las emociones, la comodidad y la satisfacción que los usuarios experimentan al interactuar con el sitio web. El análisis heurístico, como se describe en la guía de evaluación heurística de Hassan Montero, Yusef Martín Fernández y Francisco J. García Peñalvo, es una herramienta adecuada para abordar estos desafíos de usabilidad y mejorar el sitio web. | es_ES |
| dc.format.extent | 54 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | UX | es_ES |
| dc.subject | web | es_ES |
| dc.subject | sitio web | es_ES |
| dc.subject | Experiencia del usuario | es_ES |
| dc.subject | heurística | es_ES |
| dc.subject | Usabilidad | es_ES |
| dc.title | El análisis heurístico en la experiencia del usuario (UX)del sitio web de la Facultad de Administración Finanzas e Informática. | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador