Atención al cliente en el Agro Servicio “El Pueblo”, en la Parroquia Febres Cordero, periodo 2022.
| dc.contributor.advisor | Caicedo Flores, Jorge José | |
| dc.contributor.author | Toapanta Olivo, Edwin Eddy | |
| dc.date.accessioned | 2023-10-23T01:30:13Z | |
| dc.date.available | 2023-10-23T01:30:13Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14743 | |
| dc.description | The ago service "El Pueblo" is an autonomous company located in Pueblo Nuevo, in the Febres Cordero parish. Its main activity is the commercialization of agricultural inputs at wholesale and retail in the area and its surroundings. During the period 2022, a study was carried out to evaluate the quality of customer service in this company. The analysis of customer service focused on various aspects, such as customer satisfaction, customer service efficiency, product availability and knowledge, staff friendliness and empathy, and problem solving. Data were collected through surveys, direct observations and analysis of customer interactions. The results show that customer service at the "El Pueblo" ago-service during 2022 was generally positive. Most clients expressed satisfaction with the attention received, highlighting the friendliness and willingness of the staff to help and provide information on agricultural products. However, areas for improvement were identified, such as waiting times in some cases and opportunities to expand staff knowledge about specific products. Based on these findings, recommendations are proposed to strengthen customer service, such as implementing periodic training for staff, strategies to reduce waiting times, and optimizing the availability of agricultural products. These suggestions are aimed at continuing to improve the customer experience at "El Pueblo" Airservices and strengthening its position in the agricultural inputs market in the area and surrounding areas. This summary is based on the information provided and aims to capture the key aspects of the study on customer service at "El Pueblo" Airservices during the year 2022. If there are more details or specifics you would like to add, feel free to let me know. | es_ES |
| dc.description | The ago service "El Pueblo" is an autonomous company located in Pueblo Nuevo, in the Febres Cordero parish. Its main activity is the commercialization of agricultural inputs at wholesale and retail in the area and its surroundings. During the period 2022, a study was carried out to evaluate the quality of customer service in this company. The analysis of customer service focused on various aspects, such as customer satisfaction, customer service efficiency, product availability and knowledge, staff friendliness and empathy, and problem solving. Data were collected through surveys, direct observations and analysis of customer interactions. The results show that customer service at the "El Pueblo" ago-service during 2022 was generally positive. Most clients expressed satisfaction with the attention received, highlighting the friendliness and willingness of the staff to help and provide information on agricultural products. However, areas for improvement were identified, such as waiting times in some cases and opportunities to expand staff knowledge about specific products. Based on these findings, recommendations are proposed to strengthen customer service, such as implementing periodic training for staff, strategies to reduce waiting times, and optimizing the availability of agricultural products. These suggestions are aimed at continuing to improve the customer experience at "El Pueblo" Airservices and strengthening its position in the agricultural inputs market in the area and surrounding areas. This summary is based on the information provided and aims to capture the key aspects of the study on customer service at "El Pueblo" Airservices during the year 2022. If there are more details or specifics you would like to add, feel free to let me know. | es_ES |
| dc.description.abstract | El agro servicio "El Pueblo" es una empresa autónoma ubicada en el recinto Pueblo Nuevo, perteneciente a la parroquia Febres Cordero. Su principal actividad es la comercialización de insumos agrícolas al por mayor y menor en la zona y sus alrededores. Durante el periodo 2022, se llevó a cabo un estudio enfocado en evaluar la calidad de la atención al cliente en esta empresa. El análisis de la atención al cliente se centró en diversos aspectos, como la satisfacción del cliente, la eficiencia en la atención, la disponibilidad y conocimiento de los productos, la amabilidad y empatía del personal, y la resolución de problemas. Se recopilaron datos a través de encuestas, observaciones directas y análisis de interacciones con los clientes. Los resultados muestran que la atención al cliente en el agro servicio "El Pueblo" durante el año 2022 fue generalmente positiva. La mayoría de los clientes expresaron satisfacción con la atención recibida, destacando la amabilidad y disposición del personal para ayudar y brindar información sobre los productos agrícolas. Sin embargo, se identificaron áreas de mejora, como tiempos de espera en algunos casos y oportunidades para ampliar el conocimiento del personal sobre ciertos productos específicos. Con estos hallazgos, se proponen recomendaciones para fortalecer la atención al cliente, como la implementación de capacitaciones periódicas para el personal, estrategias para reducir los tiempos de espera y la optimización de la disponibilidad de productos agrícolas. Estas sugerencias tienen como objetivo continuar mejorando la experiencia del cliente en el agro servicio "El Pueblo" y fortalecer su posición en el mercado de insumos agrícolas en la zona y sus alrededores. Este resumen está basado en la información proporcionada y tiene como objetivo capturar los aspectos clave del estudio sobre la atención al cliente en el agro servicio "El Pueblo" durante el año 2022. Si hay más detalles o especificaciones que desees agregar, no dudes en indicármelo. | es_ES |
| dc.format.extent | 41 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Atención al cliente | es_ES |
| dc.title | Atención al cliente en el Agro Servicio “El Pueblo”, en la Parroquia Febres Cordero, periodo 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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