PLATAFORMAS DIGITALES COMO RECURSOS PARA PROMOCIÓN DE IMÁGENES CORPORATIVAS Y DESARROLLO ESTRATÉGICO DE RESTAURANTES DE LA RUTA DEL RIO, CANTÓN QUEVEDO
| dc.contributor.advisor | Peñafiel Nivela, Gonzalo Arturo | |
| dc.contributor.author | Chinchai Charria, Jennifer Carolina | |
| dc.date.accessioned | 2023-07-06T16:46:08Z | |
| dc.date.available | 2023-07-06T16:46:08Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14650 | |
| dc.description | The present research project consisted of determining the importance of digital platforms in the promotion of corporate images and strategic development of enterprises of the Rio route. This proposal analyzes the immediate work that entrepreneurs must carry out to strengthen the corporate identity security of their venture and generate promotion through digital media that reach more customers, thus communicating the tangible and intangible value of the products and services offered. Based on a methodology with a quantitative research approach through the hypothetical deductive method, based on deductions carried out in a survey directed at 2nd business entrepreneurs of the Quevedo canton river route, where they reflect the situational states of each place based on what they available to generate promotion. | es_ES |
| dc.description | The present research project consisted of determining the importance of digital platforms in the promotion of corporate images and strategic development of enterprises of the Rio route. This proposal analyzes the immediate work that entrepreneurs must carry out to strengthen the corporate identity security of their venture and generate promotion through digital media that reach more customers, thus communicating the tangible and intangible value of the products and services offered. Based on a methodology with a quantitative research approach through the hypothetical deductive method, based on deductions carried out in a survey directed at 2nd business entrepreneurs of the Quevedo canton river route, where they reflect the situational states of each place based on what they available to generate promotion. | es_ES |
| dc.description.abstract | El presente proyecto de investigación consistió en determinar la importancia de importancia de las plataformas digitales en la promoción de imágenes corporativas y desarrollo estratégico de emprendimientos de la ruta del Río. Esta propuesta analiza el trabajo inmediato que deben ejecutar los emprendedores para fortalecer la seguridad de identidad corporativa de su emprendimiento y generar promoción por medios digitales que tengan alcance a mas clientela, de esta forma comunicar el valor tangible e intangible de los productos y servicios ofertados Basados en una metodología con enfoque cuantitativo de investigación a través del método hipotético deductivo, partiendo de deducciones ejecutadas en una encuesta dirigida a 2º emprendedores de negocios de la ruta del río cantón Quevedo, dónde reflejen los estados situacionales de cada lugar en función de lo que disponen para generar promoción. | es_ES |
| dc.format.extent | 23 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Plataformas Digitales | es_ES |
| dc.subject | Identidad Corporativa | es_ES |
| dc.subject | Emprendimientos | es_ES |
| dc.title | PLATAFORMAS DIGITALES COMO RECURSOS PARA PROMOCIÓN DE IMÁGENES CORPORATIVAS Y DESARROLLO ESTRATÉGICO DE RESTAURANTES DE LA RUTA DEL RIO, CANTÓN QUEVEDO | es_ES |
| dc.type | Tesina | es_ES |
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