dc.contributor.advisor | Chang Muñoz, Walter Lenin | |
dc.contributor.author | Villamar Zambrano, Mildre Mariel | |
dc.date.accessioned | 2023-06-30T14:40:06Z | |
dc.date.available | 2023-06-30T14:40:06Z | |
dc.date.issued | 2023 | |
dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14644 | |
dc.description | In the technological era, these communication professionals have had to assume new roles
and challenges in order to comply with the quality and efficiency that digital journalism currently
demands for the execution of their work, this implies knowing how to use the tools and
technological resources that enrich and allow comply with the characteristics of this type of
communication present in society which is interconnected simultaneously on the different digital
platforms in search of information content to keep up-to-date with the latest events that have
occurred in their environment, therefore, the objective of the present The work is to analyze the
influence of the role of the digital communicator on the information quality of the inhabitants of
the San Vicente neighborhood of the Urdaneta canton, for this, a mixed qualitative and quantitative
investigation will be carried out, also using a field study which will allow to know the opinions of
the inhabitants of the San Vicente neighborhood on the quality of information that they receive in
their community, for greater precision of this work three analytical, descriptive and interpretive
methods will be used in order to establish truthful results and conclusions, the technique will also
be carried out of the survey with an instrument of structured questions with a series of multiple
alternatives that will allow knowing the opinions of the inhabitants. | es_ES |
dc.description | In the technological era, these communication professionals have had to assume new roles
and challenges in order to comply with the quality and efficiency that digital journalism currently
demands for the execution of their work, this implies knowing how to use the tools and
technological resources that enrich and allow comply with the characteristics of this type of
communication present in society which is interconnected simultaneously on the different digital
platforms in search of information content to keep up-to-date with the latest events that have
occurred in their environment, therefore, the objective of the present The work is to analyze the
influence of the role of the digital communicator on the information quality of the inhabitants of
the San Vicente neighborhood of the Urdaneta canton, for this, a mixed qualitative and quantitative
investigation will be carried out, also using a field study which will allow to know the opinions of
the inhabitants of the San Vicente neighborhood on the quality of information that they receive in
their community, for greater precision of this work three analytical, descriptive and interpretive
methods will be used in order to establish truthful results and conclusions, the technique will also
be carried out of the survey with an instrument of structured questions with a series of multiple
alternatives that will allow knowing the opinions of the inhabitants. | es_ES |
dc.description.abstract | En la era tecnológica estos profesionales en comunicación han tenido que asumir nuevos
roles y retos para poder cumplir con la calidad y eficiencia que demanda actualmente el periodismo
digital para la ejecución de su labor, esto implica saber utilizar las herramientas y recursos
tecnológicos que enriquecen y permiten cumplir con las características de este tipo de
comunicación presente en la sociedad la cual se interconecta de forma simultánea en las diferentes
plataformas digitales en busca de contenidos de información para mantenerse actualizados de los
últimos acontecimientos suscitados en su entorno por lo que, el objetivo del presenten trabajo es
analizar la influencia del rol del comunicador digital en la calidad informativa de los habitantes
del barrio San Vicente del cantón Urdaneta para ello, se realizara una investigación mixta de tipo
cualitativa y cuantitativa, empleando además un estudio de campo el cual permitirá conocer las
opiniones de los habitantes del barrio San Vicente sobre la calidad de información que ellos reciben
en su comunidad, para mayor precisión de este trabajo se emplearan tres métodos el analítico,
descriptivo e interpretativo para de esta manera establecer resultados y conclusiones veraces, se
efectuara además la técnica de la encuesta con un instrumento de preguntas estructuras con una
serie de alternativas múltiples que permitirá conocer las opiniones de los habitantes. | es_ES |
dc.format.extent | 45 P | es_ES |
dc.language.iso | es | es_ES |
dc.publisher | Quevedo | es_ES |
dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
dc.subject | Rol | es_ES |
dc.subject | Comunicador | es_ES |
dc.subject | Comunicación | es_ES |
dc.subject | Tecnología | es_ES |
dc.subject | Calidad informativa | es_ES |
dc.subject | Ciudadanía | es_ES |
dc.title | ROL DEL COMUNICADOR DIGITAL EN LA CALIDAD INFORMATIVA DE LOS HABITANTES DEL BARRIO SAN VICENTE DEL CANTON URDANETA. AÑO 2023. | es_ES |
dc.type | Tesina | es_ES |