ANÁLISIS DEL PERIODISMO DIGITAL EN EL ACCIONAR PROFESIONAL DE LOS COMUNICADORES DEL MEDIO CALIDAD TV, CANTÓN EL EMPALME, AÑO 2023.
| dc.contributor.advisor | Briones Caicedo, Wiliam Roberto | |
| dc.contributor.author | España Bustamante, Ismenia Auxiliadora | |
| dc.date.accessioned | 2023-06-29T14:49:44Z | |
| dc.date.available | 2023-06-29T14:49:44Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14614 | |
| dc.description | The theme of the research is "Analysis of digital journalism in the professional actions of communicators of the Calidad TV medium, El Empalme canton". This theme was selected because digital journalism has become an important tool for the media, and it is necessary to analyze the influence on the professional actions of communicators. In addition, the Calidad TV medium of the El Empalme canton was chosen because it is an important communication medium in the area and they wanted to know how communicators use digital journalism in their daily work, the hypothesis was that digital journalism has had a great influence on the professional actions of the communicators of the Calidad TV communication medium of the El Empalme canton, which has implied a greater demand in terms of quality, efficiency and immediacy with which the contents are produced. The research is field, qualitative and quantitative, the methods used for the development of this study are inductive, deductive and analytical, the population and sample is 12 professionals in the area of communication who work in the Calidad TV environment of the canton El Empalme, for data collection an instrument of eight questions with multiple alternatives was used. Obtaining as a main result that the majority of the surveyed communicators consider that their level of knowledge about digital journalism in parts is sufficient, while some of them indicate that it is not to perform their work efficiently. | es_ES |
| dc.description | The theme of the research is "Analysis of digital journalism in the professional actions of communicators of the Calidad TV medium, El Empalme canton". This theme was selected because digital journalism has become an important tool for the media, and it is necessary to analyze the influence on the professional actions of communicators. In addition, the Calidad TV medium of the El Empalme canton was chosen because it is an important communication medium in the area and they wanted to know how communicators use digital journalism in their daily work, the hypothesis was that digital journalism has had a great influence on the professional actions of the communicators of the Calidad TV communication medium of the El Empalme canton, which has implied a greater demand in terms of quality, efficiency and immediacy with which the contents are produced. The research is field, qualitative and quantitative, the methods used for the development of this study are inductive, deductive and analytical, the population and sample is 12 professionals in the area of communication who work in the Calidad TV environment of the canton El Empalme, for data collection an instrument of eight questions with multiple alternatives was used. Obtaining as a main result that the majority of the surveyed communicators consider that their level of knowledge about digital journalism in parts is sufficient, while some of them indicate that it is not to perform their work efficiently. | es_ES |
| dc.description.abstract | El tema de la investigación es "Análisis del periodismo digital en el accionar profesional de los comunicadores del medio Calidad TV, cantón El Empalme". Este tema fue seleccionó porque el periodismo digital se ha convertido en una herramienta importante para los medios de comunicación, y es necesario analizar la influencia en el accionar profesional de los comunicadores. Además, se eligió el medio Calidad TV del cantón El Empalme porque es un medio de comunicación importante en la zona y se quería conocer cómo los comunicadores utilizan el periodismo digital en su trabajo diario, la hipótesis planteada fue que el periodismo digital ha tenido una gran influencia en el accionar profesional de los comunicadores del medio de comunicación Calidad TV del cantón El Empalme, lo que ha implicado una mayor exigencia en cuanto a la calidad, eficiencia e inmediatez con la que se realizan los contenidos. La investigación es de campo, cualitativa y cuantitativa, los métodos empleados para el desarrollo de este estudio son el inductivo, deductivo y analíticos, la población y muestra es de 12 profesionales en el área de comunicación que laboran en el medio Calidad TV del cantón El Empalme, para la recolección de los datos se empleó un instrumento de ocho preguntas con alternativas múltiples. Obteniendo como principal resultado que la mayoría de los comunicadores encuestados consideran que su nivel de conocimiento sobre periodismo digital en partes si es suficiente, mientras que algunos de ellos indican que no lo es para desempeñarse con eficiencia en su trabajo. | es_ES |
| dc.format.extent | 43 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Periodismo | es_ES |
| dc.subject | Medios de comunicación | es_ES |
| dc.subject | Comunicadores | es_ES |
| dc.subject | Evolución | es_ES |
| dc.subject | Tecnología | es_ES |
| dc.title | ANÁLISIS DEL PERIODISMO DIGITAL EN EL ACCIONAR PROFESIONAL DE LOS COMUNICADORES DEL MEDIO CALIDAD TV, CANTÓN EL EMPALME, AÑO 2023. | es_ES |
| dc.type | Tesina | es_ES |
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