ANÁLISIS DE LAS HERRAMIENTAS TECNOLÓGICAS DE COMUNICACIÓN UTILIZADAS POR LOS PROFESIONALES DEL PERIODISMO DE LA EMPRESA “OQ RADIO” DEL CANTÓN QUEVEDO, AÑO 2022
| dc.contributor.advisor | Ramirez Contreras, Patricia del Rocio | |
| dc.contributor.author | Espinoza Acosta, David Alexander | |
| dc.date.accessioned | 2023-06-23T17:44:54Z | |
| dc.date.available | 2023-06-23T17:44:54Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14593 | |
| dc.description | The objective of the present work is to identify the technological communication tools most used by the professionals in journalism of the company "OQ RADIO" of the Quevedo canton, because at present the use of these elements is of great importance for the development of the work. with quality and efficiency to meet the information needs of citizens in this technological age. Both the media and journalists must be closely related to the new technological resources offered by the new information and communication technologies (ICT) and adapt to the digital age, which requires trained professionals in the management of these tools, Companies must present updated and innovative forms of content that attract the attention of viewers. For the development of this field research, qualitative and quantitative, three investigative methods were used: inductive, deductive and analytical in order to obtain results regarding the influence of these technological communication tools in the work development of journalists, to also know the tools they have contributed to improve the quality of their work and in which tools they consider they need training. In conclusion, this research project will allow us to know how radio journalists currently relate to technological communication tools in the labor field of the company "OQ RADIO" of the Quevedo canton. | es_ES |
| dc.description | The objective of the present work is to identify the technological communication tools most used by the professionals in journalism of the company "OQ RADIO" of the Quevedo canton, because at present the use of these elements is of great importance for the development of the work. with quality and efficiency to meet the information needs of citizens in this technological age. Both the media and journalists must be closely related to the new technological resources offered by the new information and communication technologies (ICT) and adapt to the digital age, which requires trained professionals in the management of these tools, Companies must present updated and innovative forms of content that attract the attention of viewers. For the development of this field research, qualitative and quantitative, three investigative methods were used: inductive, deductive and analytical in order to obtain results regarding the influence of these technological communication tools in the work development of journalists, to also know the tools they have contributed to improve the quality of their work and in which tools they consider they need training. In conclusion, this research project will allow us to know how radio journalists currently relate to technological communication tools in the labor field of the company "OQ RADIO" of the Quevedo canton. | es_ES |
| dc.description.abstract | El objetivo del presente trabajo es identificar las herramientas tecnológicas de comunicación más utilizadas por los profesionales en periodismo de la empresa “OQ RADIO” del cantón Quevedo, debido a que en la actualidad el uso de estos elementos son de mucha importancia para el desarrollo del trabajo con calidad y eficiencia para satisfacer las necesidades informativas de los ciudadanos en esta era tecnológica. Tanto los medios de comunicación como los periodistas deben de relacionarse estrechamente con los nuevos recursos tecnológicos que ofrecen las nuevas tecnologías de las información y comunicación (TIC) y adaptarse a la era digital, la cual requiere profesionales capacitados en cuanto al manejo de estas herramientas, las empresas deben de presentar formas de contenidos actualizados e innovadores que atraigan la atención de los espectadores. Para el desarrollo de esta investigación de campo, cualitativa y cuantitativa se emplearon tres métodos investigativos el inductivo, deductivo y analítico con la finalidad de obtener resultados en cuanto a la influencia de estas herramientas tecnológicas de comunicación en el desarrollo laboral de los periodistas, conocer además las herramientas que han aportado a mejorar la calidad de sus trabajos y en que herramientas ellos consideran que necesitan capacitación. En conclusión este proyecto de investigación permitirá conocer como en la actualidad los periodistas radiofónicos se relación con las herramientas tecnológicas de comunicación en el campo laboral de la empresa “OQ RADIO” del cantón Quevedo | es_ES |
| dc.format.extent | 43 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Herramientas | es_ES |
| dc.subject | Tecnología | es_ES |
| dc.subject | Periodistas | es_ES |
| dc.subject | Radio | es_ES |
| dc.subject | Información | es_ES |
| dc.subject | Comunicación | es_ES |
| dc.title | ANÁLISIS DE LAS HERRAMIENTAS TECNOLÓGICAS DE COMUNICACIÓN UTILIZADAS POR LOS PROFESIONALES DEL PERIODISMO DE LA EMPRESA “OQ RADIO” DEL CANTÓN QUEVEDO, AÑO 2022 | es_ES |
| dc.type | Tesina | es_ES |
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