PLAN COMUNICACIONAL PARA LA PROMOCIÓN DE LAS ACTIVIDADES TURÍSTICAS DEL CANTÓN MOCACHE, AÑO 2023
| dc.contributor.advisor | Chang Muñoz, Walter | |
| dc.contributor.author | Muñoz Espinoza, Emily Mishell | |
| dc.date.accessioned | 2023-06-23T16:04:00Z | |
| dc.date.available | 2023-06-23T16:04:00Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14583 | |
| dc.description | he present research topic consists of determining a communication plan for the promotion of tourist activities in the Mocache canton. The modality of the research carried out was bibliographic and field, the types of research used were: explanatory and descriptive. Inductive and deductive methods were used, through techniques such as: 1. Quantitative 2. Qualitative With the use of tools such as the survey and interview, which allowed obtaining primary information to analyze the current situation with respect to the existing problems, arriving at the statement that there is a need to carry out a strategy guide for a communication plan that effectively promotes the activities tourist. The results that could be obtained from the investigative process allowed us to conclude that the urgent realization of a strategy guide is required to promote the development of a communication plan for the promotion of MOCACHE tourist activities. | es_ES |
| dc.description | he present research topic consists of determining a communication plan for the promotion of tourist activities in the Mocache canton. The modality of the research carried out was bibliographic and field, the types of research used were: explanatory and descriptive. Inductive and deductive methods were used, through techniques such as: 1. Quantitative 2. Qualitative With the use of tools such as the survey and interview, which allowed obtaining primary information to analyze the current situation with respect to the existing problems, arriving at the statement that there is a need to carry out a strategy guide for a communication plan that effectively promotes the activities tourist. The results that could be obtained from the investigative process allowed us to conclude that the urgent realization of a strategy guide is required to promote the development of a communication plan for the promotion of MOCACHE tourist activities. | es_ES |
| dc.description.abstract | El presente tema de investigación consiste en determinar un plan comunicacional para la promoción de las actividades turísticas del cantón Mocache. La modalidad de la investigación ejecutada fue bibliográfica y de campo, los tipos de investigación utilizados fueron: explicativo y descriptivo. Se usaron los métodos inductivo y deductivo, mediante técnicas tales como: 1. Cuantitativas 2. Cualitativas Con el uso de herramientas como la encuesta y entrevista lo que permitió obtener información primaria para analizar la situación actual con respecto a la problemática existente, llegando al planteamiento que existe una necesidad de realizar una guía de estrategias para un plan comunicacional que promocione efectivamente las actividades turísticas. Los resultados que se pudieron obtener del proceso investigativo permitieron concluir que se requiere de la realización urgente de una guía de estrategias para que se fomente el desarrollo de un plan comunicacional para la promoción de las actividades turísticas de MOCACHE. | es_ES |
| dc.format.extent | 77 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Plan | es_ES |
| dc.subject | Comunicación | es_ES |
| dc.subject | Turismo | es_ES |
| dc.subject | Promoción | es_ES |
| dc.title | PLAN COMUNICACIONAL PARA LA PROMOCIÓN DE LAS ACTIVIDADES TURÍSTICAS DEL CANTÓN MOCACHE, AÑO 2023 | es_ES |
| dc.type | bachelorThesis | es_ES |
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