RELACIONES PÚBLICAS Y SU IMPACTO EN LA IMAGEN CORPORATIVA DEL GAD MUNICIPAL DEL CANTÓN BUENA FE, AÑO 2023
| dc.contributor.advisor | Jadan Solis, Patricia Yajaira | |
| dc.contributor.author | Pin Cabezas, Anahi Milena | |
| dc.date.accessioned | 2023-06-22T12:17:58Z | |
| dc.date.available | 2023-06-22T12:17:58Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14548 | |
| dc.description | The present investigative work whose defined theme is "Public Relations and its Impact on the Corporate Image of the Municipal Gad of the Buena Fe Canton, Year 2023", it is of the utmost importance to know the communication strategies that are used in the field of public relations to facilitate the presentation of a comprehensive image as an organization in front of the community. The objective is to Analyze Public Relations and its impact on the Corporate Image of the Municipal GAD of Buena Fe Canton, Year 2023. Therefore, it was concluded that public relations and corporate image are two fundamental concepts that every company or organization must define before undertaking an external activity. Public relations, in this sense, serve as a means of promoting the company as a whole, as well as its actions and products. | es_ES |
| dc.description | The present investigative work whose defined theme is "Public Relations and its Impact on the Corporate Image of the Municipal Gad of the Buena Fe Canton, Year 2023", it is of the utmost importance to know the communication strategies that are used in the field of public relations to facilitate the presentation of a comprehensive image as an organization in front of the community. The objective is to Analyze Public Relations and its impact on the Corporate Image of the Municipal GAD of Buena Fe Canton, Year 2023. Therefore, it was concluded that public relations and corporate image are two fundamental concepts that every company or organization must define before undertaking an external activity. Public relations, in this sense, serve as a means of promoting the company as a whole, as well as its actions and products. | es_ES |
| dc.description.abstract | El presente trabajo investigativo cuyo tema definido es “Relaciones Públicas y su Impacto en la Imagen Corporativa Del Gad Municipal Del Cantón Buena Fe, Año 2023”, es de suma importancia conocer las estrategias de comunicación que se utilizan en el campo de las relaciones públicas para facilitar la presentación de una imagen integral como organización frente a la comunidad. El objetivo es Analizar las Relaciones Públicas y su impacto en la imagen Corporativa del GAD Municipal del Cantón Buena Fe, Año 2023.Por lo tanto, se llegó a la conclusión de que las relaciones públicas y la imagen corporativa son dos conceptos fundamentales que toda empresa u organización debe definir antes de emprender una actividad externa. Las relaciones públicas, en este sentido, sirven como medio de promoción de la empresa en su conjunto, así como de sus acciones y productos. | es_ES |
| dc.format.extent | 32 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estudiantes | es_ES |
| dc.subject | Medios impresos | es_ES |
| dc.subject | Redacción periodística | es_ES |
| dc.title | RELACIONES PÚBLICAS Y SU IMPACTO EN LA IMAGEN CORPORATIVA DEL GAD MUNICIPAL DEL CANTÓN BUENA FE, AÑO 2023 | es_ES |
| dc.type | Tesina | es_ES |
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