PLAN COMUNICACIONAL PARA LA PROMOCIÓN DE LAS ACTIVIDADES TURISTICAS DEL CANTÓN VALENCIA, AÑO 2023
| dc.contributor.advisor | Tubay Moreira, Máximo Fernando | |
| dc.contributor.author | Torres Neira, Beatriz Alexandra | |
| dc.date.accessioned | 2023-06-21T16:33:02Z | |
| dc.date.available | 2023-06-21T16:33:02Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14518 | |
| dc.description | This research project entitled Communication Plan for the Promotion of tourist activities in the Canton of Valencia, year 2023, shows how important it is to implement a communication plan that allows promoting tourist activities in this Canton in an efficient and effective way for the benefit of the community. Valencian community and the Canton in general, therefore, for the purpose and development of the objectives, a mixed-focus investigation was carried out, survey and interview techniques were developed, with the purpose of describing and analyzing the situations raised in the investigation and also provide the best solution for the established problem. For the theoretical development of this research, he focused on the use of various investigative and referential backgrounds such as; theses, articles, books and magazines. The investigation yielded favorable results, this is because it was improved to propose a proposal for the benefit of those involved, who in this case are the inhabitants, tourists, entrepreneurs and the Valencia Canton in General. | es_ES |
| dc.description | This research project entitled Communication Plan for the Promotion of tourist activities in the Canton of Valencia, year 2023, shows how important it is to implement a communication plan that allows promoting tourist activities in this Canton in an efficient and effective way for the benefit of the community. Valencian community and the Canton in general, therefore, for the purpose and development of the objectives, a mixed-focus investigation was carried out, survey and interview techniques were developed, with the purpose of describing and analyzing the situations raised in the investigation and also provide the best solution for the established problem. For the theoretical development of this research, he focused on the use of various investigative and referential backgrounds such as; theses, articles, books and magazines. The investigation yielded favorable results, this is because it was improved to propose a proposal for the benefit of those involved, who in this case are the inhabitants, tourists, entrepreneurs and the Valencia Canton in General. | es_ES |
| dc.description.abstract | El presente proyecto de investigación titulado Plan Comunicacional Para la Promoción de actividades turísticas del Cantón Valencia, año 2023, muestra lo importante que es implementar un plan de comunicación que permita promocionar las actividades turísticas de este Cantón de una manera eficiente y eficaz para beneficio de la comunidad valenciana y el Cantón en general, por lo tanto para el efecto y desarrollo de los objetivos se realizó una investigación de enfoque mixto, se utilizó las técnicas de encuesta y entrevista, con la finalidad de describir y analizar las situaciones planteadas en la investigación y además brindar la mejor solución para la problemática establecida. Para el desarrollo teórico de esta investigación se enfocó en el uso de diversos antecedentes Investigactivos y referenciales tales como; tesis, artículos, libros y revistas. La investigación arrojó resultados favorables esto se debe a que se logró plantear una propuesta para beneficio de los involucrados quienes en este caso son, los habitantes, turistas, emprendedores y el Cantón Valencia en General. | es_ES |
| dc.format.extent | 32 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Plan comunicacional | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Posicionamiento | es_ES |
| dc.subject | Reconcomiendo | es_ES |
| dc.subject | Atractivos Turísticos | es_ES |
| dc.subject | Turistas | es_ES |
| dc.title | PLAN COMUNICACIONAL PARA LA PROMOCIÓN DE LAS ACTIVIDADES TURISTICAS DEL CANTÓN VALENCIA, AÑO 2023 | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador