El plan estratégico de marketing para la comercialización y fidelización de clientes de la empresa “Eurocréditos” de la parroquia Moraspungo, cantón Pangua en el período 2023.
| dc.contributor.advisor | Mora Aristega, Julio Ernesto | |
| dc.contributor.author | Veloz Calero, Darío Alexander | |
| dc.date.accessioned | 2023-06-06T15:58:55Z | |
| dc.date.available | 2023-06-06T15:58:55Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14295 | |
| dc.description | The case study is entitled "Strategic marketing plan for the commercialization and customer loyalty of the company "Eurocréditos", in the city of Moraspungo, Cantón Pangua in the period 2023" had as objective to analyze the current situation of the company Eurocréditos about the plan strategic marketing that they use to improve the commercialization and customer loyalty in the company since there is evidence of a stagnation in the growth of the client portfolio and in the economic flow of the same, for the collection of information the interview technique was used through a questionnaire, the same one that was applied to the manager of the company, whereas results it was evidenced that the company is making all the necessary efforts for the success of the company, however the different strategies are not working effectively Therefore, a thorough evaluation of the current situation of the company is required to identify deficiencies s in marketing strategies and propose effective solutions to improve marketing and customer loyalty, within the strategic marketing plan you must consider certain aspects to ensure that the established objectives are met. | es_ES |
| dc.description | The case study is entitled "Strategic marketing plan for the commercialization and customer loyalty of the company "Eurocréditos", in the city of Moraspungo, Cantón Pangua in the period 2023" had as objective to analyze the current situation of the company Eurocréditos about the plan strategic marketing that they use to improve the commercialization and customer loyalty in the company since there is evidence of a stagnation in the growth of the client portfolio and in the economic flow of the same, for the collection of information the interview technique was used through a questionnaire, the same one that was applied to the manager of the company, whereas results it was evidenced that the company is making all the necessary efforts for the success of the company, however the different strategies are not working effectively Therefore, a thorough evaluation of the current situation of the company is required to identify deficiencies s in marketing strategies and propose effective solutions to improve marketing and customer loyalty, within the strategic marketing plan you must consider certain aspects to ensure that the established objectives are met. | es_ES |
| dc.description.abstract | El estudio de caso se titula "Plan estratégico de marketing para la comercialización y fidelización de clientes de la empresa “Eurocréditos” de la Parroquia Moraspungo, Cantón Pangua en el período 2023" tuvo como objetivo analizar la situación actual de la empresa Eurocréditos acerca del plan estratégico de marketing que utilizan para mejorar la comercialización y fidelización de clientes en la empresa ya que se evidencia un estancamiento en el crecimiento de la cartera de clientes y en el flujo económico de la misma, para la recolección de información se utilizó la técnica de entrevista a través de un cuestionario, la misma que fue aplicada al gerente de la empresa, en donde como resultados se evidencio que la empresa está realizando todos los esfuerzos necesarios para el éxito de la empresa, sin embargo las distintas estrategias no están funcionando de manera efectiva, por ende se requiere una evaluación exhaustiva de la situación actual de la empresa para identificar las deficiencias en las estrategias de marketing y proponer soluciones efectivas para mejorar la comercialización y fidelización de los clientes, dentro del plan estratégico de marketing debe considerar ciertos aspectos para asegurar que se cumplan con los objetivos establecidos. | es_ES |
| dc.format.extent | 27 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Plan estratégico | es_ES |
| dc.subject | Comercialización | es_ES |
| dc.subject | Fidelización | es_ES |
| dc.subject | Clientes | es_ES |
| dc.title | El plan estratégico de marketing para la comercialización y fidelización de clientes de la empresa “Eurocréditos” de la parroquia Moraspungo, cantón Pangua en el período 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador