El branding en el comercial “stop market” Parroquia El Salto de la ciudad de Babahoyo.
| dc.contributor.advisor | Carlota Judith, Vera Márquez | |
| dc.contributor.author | Mayorga Sánchez, Darío Ronald | |
| dc.date.accessioned | 2023-06-06T13:44:50Z | |
| dc.date.available | 2023-06-06T13:44:50Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14279 | |
| dc.description | Branding within the business world is the process in which the development and diffusion of a brand is followed and analyzed through the implementation of a series of processes such as analysis, strategy, design and application that involve research and communication that if handled strategically will ensure that said business That is why in the present case study, branding and its incidence within the commercial premises "Stop Market" were analyzed in a detailed way, using the inductive method as a methodology in its development, which was carried out through a series of questions addressed to the collaborators of said business, the administrative managers and the consumers. | es_ES |
| dc.description | Branding within the business world is the process in which the development and diffusion of a brand is followed and analyzed through the implementation of a series of processes such as analysis, strategy, design and application that involve research and communication that if handled strategically will ensure that said business That is why in the present case study, branding and its incidence within the commercial premises "Stop Market" were analyzed in a detailed way, using the inductive method as a methodology in its development, which was carried out through a series of questions addressed to the collaborators of said business, the administrative managers and the consumers. | es_ES |
| dc.description.abstract | El branding dentro del mundo empresarial es el proceso en el cual se sigue y analiza el desarrollo y difusión de una marca a través de la implementación de una serie de procesos como análisis, estrategia, diseño y aplicación que involucran investigación y comunicación que si se los maneja de manera estratégica lograrán que dicho negocio pueda cumplir con el posicionamiento y fidelización de la marca que se oferta. Es por ello que en el presente estudio de caso se analiza de una manera detallada el branding y su incidencia dentro del local comercial “Stop Market”, utilizando como metodología en su desarrollo el método inductivo que fue realizado a través de una serie de preguntas dirigida a los colaboradores de dicho negocio, a los encargados administrativos y al consumidores es decir a los clientes para así tener información más fidedigna de su situación. | es_ES |
| dc.format.extent | 27 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Mundo empresarial | es_ES |
| dc.subject | Estrategia | es_ES |
| dc.subject | Fidelización | es_ES |
| dc.subject | Posicionamiento | es_ES |
| dc.subject | Negocio | es_ES |
| dc.title | El branding en el comercial “stop market” Parroquia El Salto de la ciudad de Babahoyo. | es_ES |
| dc.type | bachelorThesis | es_ES |
Files in this item
This item appears in the following Collection(s)
Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador