Diseño de plan de marketing turístico y su Impacto en los micro emprendedores de Montalvo, año 2022.
| dc.contributor.advisor | Amaya Díaz, Ines Yolanda | |
| dc.contributor.author | Suárez Quiroz, José Felix | |
| dc.date.accessioned | 2023-01-28T21:08:02Z | |
| dc.date.available | 2023-01-28T21:08:02Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13666 | |
| dc.description | Currently the tourism sector is rising after the health emergency known as Covid-19 which had a negative impact due to the fact that the number of visitors was limited, this led to an economic crisis. The Montalvo canton is known for being a tourist destination to enjoy with family, friends and the general public, therefore, tourist activity in this canton is fundamental and the main source of economy since it needs to encourage tourism, therefore, the The objective of this thesis is to design a tourism marketing plan and its impact on the micro-entrepreneurs of Montalvo, to improve and position tourism in the aforementioned canton. | es_ES |
| dc.description | Currently the tourism sector is rising after the health emergency known as Covid-19 which had a negative impact due to the fact that the number of visitors was limited, this led to an economic crisis. The Montalvo canton is known for being a tourist destination to enjoy with family, friends and the general public, therefore, tourist activity in this canton is fundamental and the main source of economy since it needs to encourage tourism, therefore, the The objective of this thesis is to design a tourism marketing plan and its impact on the micro-entrepreneurs of Montalvo, to improve and position tourism in the aforementioned canton. | es_ES |
| dc.description.abstract | En la actualidad el sector turístico se está levantando después de la emergencia sanitaria denominada como Covid-19 la cual tuvo un impacto negativo debido a que se limitó el número de visitantes, esto condujo a una crisis económica. El cantón Montalvo es conocido por ser un destino turístico para disfrutarlo en familia, amigos y en público en general, por lo que, la actividad turística en este cantón es fundamental y principal fuente de economía ya que necesita incentivar el turismo, por ello, la presente tesina tiene como objetivo el diseño de plan de marketing turístico y su impacto en los micro emprendedores de Montalvo, para mejorar y posicionar el turismo en el cantón antes mencionado. | es_ES |
| dc.format.extent | 29 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing turístico | es_ES |
| dc.subject | Micro emprendedor | es_ES |
| dc.subject | Montalvo | es_ES |
| dc.title | Diseño de plan de marketing turístico y su Impacto en los micro emprendedores de Montalvo, año 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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