PLAN ESTRATÉGICO DE MARKETING PARA FOMENTAR LOS ATRACTIVOS TURÍSTICOS DE LA PARROQUIA CAMARONES, CANTÓN ESMERALDAS, PROVINCIA DE ESMERALDAS, AÑO 2022.
| dc.contributor.advisor | Amaya Diaz, Ines Yolanda | |
| dc.contributor.author | Rezabala Barrezueta, Maryuri Nathalya | |
| dc.date.accessioned | 2023-01-12T17:32:40Z | |
| dc.date.available | 2023-01-12T17:32:40Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13660 | |
| dc.description | The purpose of this research is to develop a strategic plan for the promotion of the tourist resources of the Camarones parish, in addition, to know about the tourist needs that this place is suffering due to the lack of interest of the authorities, and this causes that the tourist activity is tiny making the economy of the place low. Tourism is currently a fundamental axis for economic development, which is why in constant situations investment budgets are being offered with the aim of promoting and promoting tourism. The general objective of this study is to demonstrate a strategic marketing plan to promote tourist attractions in the Camarones parish, Canton Esmeraldas, for which several methods were used to result in this research, such as investigative, analytical and techniques such as observation. and surveys; By using the survey method, I obtained much more accurate and true information from the people or tourists who have visited that place. | es_ES |
| dc.description | The purpose of this research is to develop a strategic plan for the promotion of the tourist resources of the Camarones parish, in addition, to know about the tourist needs that this place is suffering due to the lack of interest of the authorities, and this causes that the tourist activity is tiny making the economy of the place low. Tourism is currently a fundamental axis for economic development, which is why in constant situations investment budgets are being offered with the aim of promoting and promoting tourism. The general objective of this study is to demonstrate a strategic marketing plan to promote tourist attractions in the Camarones parish, Canton Esmeraldas, for which several methods were used to result in this research, such as investigative, analytical and techniques such as observation. and surveys; By using the survey method, I obtained much more accurate and true information from the people or tourists who have visited that place. | es_ES |
| dc.description.abstract | Esta investigación tiene como propósito desarrollar un plan estratégico para la fomentación de los recursos turísticos de la parroquia Camarones, además, conocer sobre las necesidades turísticas que está padeciendo dicho lugar por la falta de interés de las autoridades, y esto causa que la actividad turística sea diminuta haciendo que la economía del lugar sea baja. Actualmente el turismo es un eje fundamental para el desarrollo económico, motivo por el cual en constantes situaciones se está estableciendo presupuestos de inversión con el objetivo de impulsar y fomentar el turismo. El objetivo general de este estudio es diagnosticar un plan estratégico de marketing para fomentar los atractivos turísticos en la parroquia Camarones, Cantón Esmeraldas, por lo cual, se utilizaron varios métodos para dar resultado a esta investigación, tales como investigativos, analíticos y técnicas como observativo y encuestas; al utilizar el método de encuesta obtuve una información mucho más acertada y verídica de las personas o turistas que han visitado dicho lugar. | es_ES |
| dc.format.extent | 35p | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Plan estratégico | es_ES |
| dc.subject | Recursos turísticos | es_ES |
| dc.subject | Camarones economía | es_ES |
| dc.subject | Turismo | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Turista | es_ES |
| dc.title | PLAN ESTRATÉGICO DE MARKETING PARA FOMENTAR LOS ATRACTIVOS TURÍSTICOS DE LA PARROQUIA CAMARONES, CANTÓN ESMERALDAS, PROVINCIA DE ESMERALDAS, AÑO 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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