PLAN DE MARKETING DIGITAL PARA LA PROMOCIÓN DE SITIOS TURÍSTICOS DEL CANTÓN MOCACHE, PROVINCIA DE LOS RÍOS, AÑO 2022.
| dc.contributor.advisor | Navarrete Ortega, Relfa Magdalena | |
| dc.contributor.author | Muñoz Luna, Maria Gabriela | |
| dc.date.accessioned | 2022-12-16T15:01:18Z | |
| dc.date.available | 2022-12-16T15:01:18Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13561 | |
| dc.description | Tourism is one of the busiest activities because a large number of people are always on the move, whether for business, profession or leisure. Ecuador is considered a multicultural and megadiverse country with one of the highest rates of biodiversity in the world, being visited by millions of tourists each year. The objective of this research is to develop a digital marketing plan for the promotion of tourist sites in the Mocache canton, Los Ríos Province, helping to promote the places considered potential and tourist attractions in the canton. For the development of the study, it was necessary to apply the methods and types of research together with the survey technique where the current situation is addressed on the problem of the lack of a marketing plan that promotes tourist sites, resulting in a good digital marketing plan that sells and promotes destinations tourism, no matter where you are, for which it is necessary to apply appropriate action strategies take advantage of technology communication channels, social networks and have the collaboration of the owners of tourist establishments, authorities to provide an efficient service for that the visitor comes back again. | es_ES |
| dc.description | Tourism is one of the busiest activities because a large number of people are always on the move, whether for business, profession or leisure. Ecuador is considered a multicultural and megadiverse country with one of the highest rates of biodiversity in the world, being visited by millions of tourists each year. The objective of this research is to develop a digital marketing plan for the promotion of tourist sites in the Mocache canton, Los Ríos Province, helping to promote the places considered potential and tourist attractions in the canton. For the development of the study, it was necessary to apply the methods and types of research together with the survey technique where the current situation is addressed on the problem of the lack of a marketing plan that promotes tourist sites, resulting in a good digital marketing plan that sells and promotes destinations tourism, no matter where you are, for which it is necessary to apply appropriate action strategies take advantage of technology communication channels, social networks and have the collaboration of the owners of tourist establishments, authorities to provide an efficient service for that the visitor comes back again. | es_ES |
| dc.description.abstract | El turismo es una de las actividades más concurridas debido a que un gran número de personas están siempre en movimiento, ya sea por negocios, profesión u ocio. Ecuador es considerado un país multicultural y megadiverso con uno de los mayores índices de biodiversidad del mundo siendo visitado por millones de turista cada año. La presente investigación plantea como objetivo Elaborar un Plan de marketing digital para la promoción de sitios turísticos del cantón Mocache, Provincia de Los Ríos, contribuyendo a promover los lugares considerados potenciales y atractivos turísticos, del cantón, para el desarrollo del estudio fue necesario, aplicar los métodos y tipos de investigación junto con la técnica de la encuesta donde se aborda la situación actual sobre la problemática de la carencia de un plan de marketing que promociones los sitios turísticos, dando como resultados un buen plan de marketing digital vende y promociona los destinos turísticos, no importa el lugar donde se encuentre para lo cual es necesario aplicar estrategias de acción adecuada aprovechar las ventajas de la tecnología canales de comunicación, redes sociales y contar con la colaboración de los dueños de establecimientos turísticos, autoridades para dar un servicio eficiente para que el visitante vuelva nuevamente | es_ES |
| dc.format.extent | 33 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Plan de Marketing digital | es_ES |
| dc.subject | Promoción | es_ES |
| dc.subject | Sitios turísticos | es_ES |
| dc.title | PLAN DE MARKETING DIGITAL PARA LA PROMOCIÓN DE SITIOS TURÍSTICOS DEL CANTÓN MOCACHE, PROVINCIA DE LOS RÍOS, AÑO 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador