EFECTOS DEL PLAN ESTRATÉGICO EN EL CRECIMIENTO ECONÓMICO DE LOS EMPRENDIMIENTOS DE LA RUTA DEL RIO DEL CANTÓN QUEVEDO, AÑO 2022
| dc.contributor.advisor | Daza Suarez, Sandra Karina | |
| dc.contributor.author | Sánchez Macias, Joel David | |
| dc.date.accessioned | 2022-12-16T02:55:21Z | |
| dc.date.available | 2022-12-16T02:55:21Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13545 | |
| dc.description | Currently, entrepreneurship has become very important in our environment, it is recognized as a key factor for economic growth and competitiveness, in the canton of Quevedo there is an area of great tourist attraction called "Ruta del Rio", this area has been consolidated as an ecosystem that favors entrepreneurs, however it must be recognized that currently the enterprises often disappear in the short term due to lack of strategies to achieve economic growth. Therefore, the objective of this research focuses on designing a strategic plan for the economic growth of the enterprises of the river route of the canton of Quevedo, year 2022, which was developed through an analysis and field study of the enterprises that exist in the area and proceeded to conduct surveys to entrepreneurs, to define the shortcomings that currently exist and what are the challenges they face. | es_ES |
| dc.description | Currently, entrepreneurship has become very important in our environment, it is recognized as a key factor for economic growth and competitiveness, in the canton of Quevedo there is an area of great tourist attraction called "Ruta del Rio", this area has been consolidated as an ecosystem that favors entrepreneurs, however it must be recognized that currently the enterprises often disappear in the short term due to lack of strategies to achieve economic growth. Therefore, the objective of this research focuses on designing a strategic plan for the economic growth of the enterprises of the river route of the canton of Quevedo, year 2022, which was developed through an analysis and field study of the enterprises that exist in the area and proceeded to conduct surveys to entrepreneurs, to define the shortcomings that currently exist and what are the challenges they face. | es_ES |
| dc.description.abstract | Los emprendimientos en la actualidad han cobrado mucha importancia en nuestro medio, se lo reconoce como un factor clave para el crecimiento económico y competitividad, en el cantón Quevedo existe una zona de gran atractivo turístico denominado “Ruta del Río”, esta zona se le ha consolidado como un ecosistema que favorece a los emprendedores, sin embargo hay que reconocer que en la actualidad los emprendimientos suelen desaparecer en corto plazo debido a la falta de estrategias para lograr el crecimiento económico. Por lo tanto, el objetivo de la presente investigación se centra en diseñar un plan estratégico para el crecimiento económico de los emprendimientos de la ruta del rio del cantón Quevedo, año 2022, el mismo se desarrolló mediante un análisis y estudio de campo de los emprendimientos que existen en la zona y se procedió a realizar encuestas a los emprendedores, para definir las falencias que existen en la actualidad y cuáles son los retos a los que se enfrentan. | es_ES |
| dc.format.extent | 36 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Emprendimiento | es_ES |
| dc.subject | Emprendedores | es_ES |
| dc.subject | Crecimiento económico | es_ES |
| dc.subject | Plan estratégico | es_ES |
| dc.title | EFECTOS DEL PLAN ESTRATÉGICO EN EL CRECIMIENTO ECONÓMICO DE LOS EMPRENDIMIENTOS DE LA RUTA DEL RIO DEL CANTÓN QUEVEDO, AÑO 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador