IMPACTO DE LOS MEDIOS DE COMUNICACIÓN EN EL DESARROLLO SOCIAL Y CULTURAL DE LOS SEGUIDORES DE ALDIA.COM.EC.
| dc.contributor.advisor | AURIA BURGOS, Blanca Araceli | |
| dc.contributor.author | Anzoategui Lima, Damaris Lisbeth | |
| dc.date.accessioned | 2022-12-14T16:05:29Z | |
| dc.date.available | 2022-12-14T16:05:29Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13483 | |
| dc.description | The general objective of this research was to analyze the impact of the media on social and cultural development in the digital media Aldia.com.ec, for the development of this research several background studies already conducted on the subject were taken into account, adhering to the Organic Law of Communication established by Ecuador which aims to awaken interest in learning and cultivating everything related to the cultural environment, which has been lost today in society. A qualitative approach methodology was used in which surveys were developed for the followers of the digital media ALDIA. COM, it is also a type of exploratory, descriptive, field and observation research, through this it was possible to establish the studies to identify the problem of study, the relationship between the variables and reach an optimal result for the solution, in which it was concluded to develop the proposal of a training workshop guide aimed at digital media professionals to include cultural issues in their work relationship and thus awaken the interest of its audience. As a result, it was found that digital media play an important role in transmitting a lot of knowledge, values and customs to their followers based on their dissemination. | es_ES |
| dc.description | The general objective of this research was to analyze the impact of the media on social and cultural development in the digital media Aldia.com.ec, for the development of this research several background studies already conducted on the subject were taken into account, adhering to the Organic Law of Communication established by Ecuador which aims to awaken interest in learning and cultivating everything related to the cultural environment, which has been lost today in society. A qualitative approach methodology was used in which surveys were developed for the followers of the digital media ALDIA. COM, it is also a type of exploratory, descriptive, field and observation research, through this it was possible to establish the studies to identify the problem of study, the relationship between the variables and reach an optimal result for the solution, in which it was concluded to develop the proposal of a training workshop guide aimed at digital media professionals to include cultural issues in their work relationship and thus awaken the interest of its audience. As a result, it was found that digital media play an important role in transmitting a lot of knowledge, values and customs to their followers based on their dissemination. | es_ES |
| dc.description.abstract | La presente investigación tuvo como objetivo general el de Analizar el impacto que producen los medios de comunicación en el desarrollo social y cultural en el medio digital Aldia.com.ec, para el desarrollo de esta investigación se tomaron en cuenta varios antecedentes de estudios ya realizados en la temática, apegándose a la Ley Orgánica de Comunicación establecida por Ecuador en cual tiene como finalidad el despertar el interés por aprender y cultivar todo lo relacionado con el medio cultural, lo que se ha estado perdiendo hoy en día en la sociedad. Se utilizó una metodología de enfoque cualitativo en donde se desarrollaron encuestas dirigidas a los seguidores del medio digital ALDIA.COM, además es de tipo de investigación exploratoria, descriptiva, de campo y de observación por medio de esto se logró establecer los estudios permitentes para lograr identificar la problemática de estudio, la relación entre las variables y llegar a un resultado óptimo para la solución, en la cual se llegó a la conclusión de desarrollar la propuesta de una guía de talleres de capacitaciones dirigidas a los profesionales de los medios digitales para que incluyan los temas culturales en su relación laboral y de esta manera se despierte el interés de su audiencia. Como resultado se obtuvo que los medios de comunicación digitales juegan un papel importante para trasmitir muchos conocimientos valores y costumbres a sus seguidores en base a su difusión. | es_ES |
| dc.format.extent | 96 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Impacto de los medios de comunicación | es_ES |
| dc.subject | periodismo | es_ES |
| dc.subject | medio ambiente | es_ES |
| dc.subject | desarrollo social y cultural | es_ES |
| dc.title | IMPACTO DE LOS MEDIOS DE COMUNICACIÓN EN EL DESARROLLO SOCIAL Y CULTURAL DE LOS SEGUIDORES DE ALDIA.COM.EC. | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador