Gestión de Ventas en el Comercial Teresita del Cantón Montalvo.
| dc.contributor.advisor | Gaibor Gaibor, July Yojana | |
| dc.contributor.author | Gaibor Guayano, Jaime Iván | |
| dc.date.accessioned | 2022-04-22T20:15:57Z | |
| dc.date.available | 2022-04-22T20:15:57Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11253 | |
| dc.description | Sales management and digital marketing in Ecuador have been innovated in these years, with the evolution and in the way of reaching the client through a safe and reliable space beyond the physical form but opting for technological tools. and expand further in the future, through this, it is one of the marketing facilities focused on this space together with good sales management. At this point, Commercial Teresita suffers from poor management in terms of sales space in addition to other internal problems such as work in the warehouse, the rotation of inventories, the communication by the workers in addition to the lack of leadership by the owner, from this descriptive methods will be used, focused on the interview and survey of the workers to gather more information about the decrease in sales and show the resounding changes due to carelessness towards the vendors and the storage area. | es_ES |
| dc.description | Sales management and digital marketing in Ecuador have been innovated in these years, with the evolution and in the way of reaching the client through a safe and reliable space beyond the physical form but opting for technological tools. and expand further in the future, through this, it is one of the marketing facilities focused on this space together with good sales management. At this point, Commercial Teresita suffers from poor management in terms of sales space in addition to other internal problems such as work in the warehouse, the rotation of inventories, the communication by the workers in addition to the lack of leadership by the owner, from this descriptive methods will be used, focused on the interview and survey of the workers to gather more information about the decrease in sales and show the resounding changes due to carelessness towards the vendors and the storage area. | es_ES |
| dc.description.abstract | La gestión de ventas y el marketing digital en el Ecuador se ha innovado en estos años, con la evolución y en la forma como llegar al cliente a través de un espacio seguro y confiable más allá de la forma física sino de optar por las herramientas tecnológicas y expandirse más en el futuro, a través de ello es una de las facilidades del marketing enfocado a este espacio junto a una buena gestión de ventas. En este punto el Comercial Teresita sufre de una mala gestión en cuanto al espacio de ventas además de otros problemas internos como el trabajo en almacén, la rotación de inventarios, la comunicación por parte de los trabajadores además de la falta de liderazgo por parte del propietario, a partir de ello se utilizará métodos descriptivos, enfocado hacia la entrevista y encuesta hacia los trabajadores para recabar más información acerca de la disminución de ventas y mostrar los cambios rotundos por el descuido hacia los vendedores y el área de almacenaje. | es_ES |
| dc.format.extent | 24 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Gestión de ventas | es_ES |
| dc.subject | Cliente | es_ES |
| dc.subject | Marketing digital | es_ES |
| dc.subject | Atención al cliente | es_ES |
| dc.subject | Control | es_ES |
| dc.title | Gestión de Ventas en el Comercial Teresita del Cantón Montalvo. | es_ES |
| dc.type | bachelorThesis | es_ES |
Files in this item
This item appears in the following Collection(s)
Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador