Estrategias de ventas del comercio informal en el Cantón Jujan.
| dc.contributor.advisor | Morales Reyna, Franklin | |
| dc.contributor.author | Mariscal Palma, Betzaida Polethe | |
| dc.date.accessioned | 2022-04-18T21:23:12Z | |
| dc.date.available | 2022-04-18T21:23:12Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11202 | |
| dc.description | The investigation carried out entitled "Sales Strategies of Informal Trade in the Jujan Canton", is presented as an important phenomenon today and it is gaining more and more place in the economy of Latin American countries and our country is no exception, the increase in the dynamism of informality is a structural socioeconomic setback in the Ecuadorian economy and those who develop it are considered vulnerable groups. This activity of selling and buying by natural persons without the constitution of a company or business, in most cases is due to unemployment or academic studies, these people perceive situations of demand that lead to the increase of this type of commerce, being the reason that there are no other options for sole proprietors who only want to satisfy their needs and improve their quality of life with work. | es_ES |
| dc.description | The investigation carried out entitled "Sales Strategies of Informal Trade in the Jujan Canton", is presented as an important phenomenon today and it is gaining more and more place in the economy of Latin American countries and our country is no exception, the increase in the dynamism of informality is a structural socioeconomic setback in the Ecuadorian economy and those who develop it are considered vulnerable groups. This activity of selling and buying by natural persons without the constitution of a company or business, in most cases is due to unemployment or academic studies, these people perceive situations of demand that lead to the increase of this type of commerce, being the reason that there are no other options for sole proprietors who only want to satisfy their needs and improve their quality of life with work. | es_ES |
| dc.description.abstract | La investigación perpetrada titulada “Estrategias de ventas del Comercio informal en el Cantón Jujan”, se presenta como un fenómeno importante en la actualidad y este va ganando cada día más lugar en la economía de los países latinoamericanos y nuestro país no es la excepción, el acrecentamiento del dinamismo de informalidad es una contrariedad socioeconómico estructural en la economía ecuatoriana y a quienes lo desarrollan se considera grupos vulnerables. Esta actividad de vender y comprar por parte de personas naturales sin constitución de una empresa o negocio, en la mayoría de los casos es a razón de desempleo u estudios académicos, estas personas percatan situaciones de demanda que conlleva al aumento de esta modalidad de comercio, siendo motivo de que no existen otras opciones para los unipersonales que solo quieren satisfacer sus necesidades y mejorar su calidad de vida con trabajo. | es_ES |
| dc.format.extent | 34 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Comercio | es_ES |
| dc.subject | Economía | es_ES |
| dc.subject | Informalidad | es_ES |
| dc.subject | Demanda | es_ES |
| dc.subject | Ventas | es_ES |
| dc.title | Estrategias de ventas del comercio informal en el Cantón Jujan. | es_ES |
| dc.type | bachelorThesis | es_ES |
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