Nivel de ventas de la empresa Cyber Act De La Ciudad De Babahoyo.
| dc.contributor.advisor | Pazmiño Gavilanes, Washington Enrique | |
| dc.contributor.author | Inga Mayorga, Genesis Lisbeth | |
| dc.date.accessioned | 2022-04-18T17:24:54Z | |
| dc.date.available | 2022-04-18T17:24:54Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11195 | |
| dc.description | The present case study was carried out in the CYBER ACT Company of the city of Babahoyo, with the objective of analyzing the level of sales that the company maintains and that affect the development of its activities, having found different problems that affect each one. Of the tasks performed by the entity's workers with respect to the service they offer to customers, as a first point, different contextualizations were explored that allowed a precise understanding of the theme of this study. The methodology used in this case was the deductive and inductive method given that through the analysis of the information collected, the sales process of the organization was revealed, as well as the bibliographic method that allowed locating and accessing authors' theories. After the methodology, information collection tools were used such as: the survey and statistical analysis directed at the company's clients, this tool allowed to focus on the body language that each client, their behavior, including visual elements that they showed at the time of fill out the survey, another of the information collection instruments was: the observation sheet, with the aim of observing compliance with the execution of activities. In addition to all the data obtained, it was deduced that the company CYBER ACT does not have commercial objectives with defined goals that allow it to increase the demands for its services, as well as maintain a low level of training for its employees that have not allowed it to these establish a service that meets the needs of users. | es_ES |
| dc.description | The present case study was carried out in the CYBER ACT Company of the city of Babahoyo, with the objective of analyzing the level of sales that the company maintains and that affect the development of its activities, having found different problems that affect each one. Of the tasks performed by the entity's workers with respect to the service they offer to customers, as a first point, different contextualizations were explored that allowed a precise understanding of the theme of this study. The methodology used in this case was the deductive and inductive method given that through the analysis of the information collected, the sales process of the organization was revealed, as well as the bibliographic method that allowed locating and accessing authors' theories. After the methodology, information collection tools were used such as: the survey and statistical analysis directed at the company's clients, this tool allowed to focus on the body language that each client, their behavior, including visual elements that they showed at the time of fill out the survey, another of the information collection instruments was: the observation sheet, with the aim of observing compliance with the execution of activities. In addition to all the data obtained, it was deduced that the company CYBER ACT does not have commercial objectives with defined goals that allow it to increase the demands for its services, as well as maintain a low level of training for its employees that have not allowed it to these establish a service that meets the needs of users. | es_ES |
| dc.description.abstract | El presente estudio de caso fue realizado en la empresa CYBER ACT de la ciudad de Babahoyo, con el objetivo de analizar el nivel de ventas que mantiene la empresa y que inciden en el desarrollo de sus actividades, habiendo encontrado diferentes problemáticas que afectan en cada una de las tareas que realizan los trabajadores de la entidad con respecto al servicio que estos ofrecen a los clientes, como primer punto se exploró diferentes contextualizaciones que permitieron entender de manera precisa la temática de este estudio. La metodología utilizada en este caso fue el método deductivo e inductivo dado que a través del análisis de la información recopilada se llevó a conocer el proceso de ventas que tiene la organización asimismo el método bibliográfico que permitió localizar y acceder a teorías de autores. Posterior a la metodología se utilizaron herramientas de recolección de información como :la encuesta y el análisis estadístico dirigida a los clientes de la empresa, esta herramienta permitió centrarse en el lenguaje corporal que cada cliente, su comportamiento, incluso elementos visuales que mostraban al momento de llenar la encuesta, otro de los instrumentos de recolección de información fue : la ficha de observación, con el objetivo de observar el cumplimiento de la ejecución de las actividades. Además de todo los datos obtenidos se dedujo que la empresa CYBER ACT no dispone de objetivos comerciales con metas definidas que le permitan aumentar las demandas de sus servicios, así mismo como también mantiene un bajo nivel de capacitación a sus empleados que no le han permitido que estos establezcan un servicio que satisfaga con las necesidades de los usuarios. | es_ES |
| dc.format.extent | 38 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Capacitaciones | es_ES |
| dc.subject | Ventas | es_ES |
| dc.subject | Análisis | es_ES |
| dc.title | Nivel de ventas de la empresa Cyber Act De La Ciudad De Babahoyo. | es_ES |
| dc.type | bachelorThesis | es_ES |
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