Atención al cliente en abarrotes “La Económica” De La Parroquia Ricaurte.
| dc.contributor.advisor | Guillín Nuñez, Milton Eduardo | |
| dc.contributor.author | Herrera Araujo, María Isabela | |
| dc.date.accessioned | 2022-04-18T16:59:38Z | |
| dc.date.available | 2022-04-18T16:59:38Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11193 | |
| dc.description | The purpose of this research work is to analyze the customer service provided by ABARROTES "LA ECONÓMICA" of the Ricaurte parish, located in the Urdaneta canton, because customers are not fully satisfied with their service by the staff. of the company, that is why a study was carried out to know the problems that cause this nonconformity for the clients. The methodology applied in the work was qualitative and quantitative, where it was possible to confirm the inquiry that from the beginning there was an observation base. Finally, with the results obtained with clear information, thanks to the techniques applied such as interviews and surveys at work, precise conclusions have been reached about the customer service provided by the ABARROTES "LA ECONÓMICA" staff, where they showed us that it is very important to manage good service, since that will guarantee the success of the company and satisfaction along with customer loyalty. | es_ES |
| dc.description | The purpose of this research work is to analyze the customer service provided by ABARROTES "LA ECONÓMICA" of the Ricaurte parish, located in the Urdaneta canton, because customers are not fully satisfied with their service by the staff. of the company, that is why a study was carried out to know the problems that cause this nonconformity for the clients. The methodology applied in the work was qualitative and quantitative, where it was possible to confirm the inquiry that from the beginning there was an observation base. Finally, with the results obtained with clear information, thanks to the techniques applied such as interviews and surveys at work, precise conclusions have been reached about the customer service provided by the ABARROTES "LA ECONÓMICA" staff, where they showed us that it is very important to manage good service, since that will guarantee the success of the company and satisfaction along with customer loyalty. | es_ES |
| dc.description.abstract | El presente trabajo de investigación tiene como finalidad analizar el servicio de atención al cliente que brinda ABARROTES “LA ECONÓMICA” de la parroquia Ricaurte, ubicado en el cantón Urdaneta, debido a que los clientes no se encuentran totalmente satisfechos con su servicio por parte del personal de la empresa, es por eso que se realizó un estudio para conocer cuáles serían los problemas que provoca esta inconformidad para los clientes. La metodología aplicada en el trabajo fue cualitativa y cuantitativa, donde se pudo confirmar la indagación que desde un principio se tenía a base de observación. Finalmente, con los resultados obtenidos con información clara, gracias a las técnicas aplicadas como entrevistas y encuestas en el trabajo, se ha llegado a conclusiones precisas sobre el servicio de atención al cliente que brinda el personal de ABARROTES “LA ECONÓMICA”, donde nos demuestran que es muy importante manejar la buena atención, ya que eso garantizara el éxito de la empresa y la satisfacción junto con la fidelidad de los clientes. | es_ES |
| dc.format.extent | 29 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Atención al cliente | es_ES |
| dc.subject | Satisfacción | es_ES |
| dc.subject | Clientes | es_ES |
| dc.subject | Servicio | es_ES |
| dc.subject | Fidelidad | es_ES |
| dc.title | Atención al cliente en abarrotes “La Económica” De La Parroquia Ricaurte. | es_ES |
| dc.type | bachelorThesis | es_ES |
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