Gestión de ventas en el comercial prieto del cantón Babahoyo periodo 2020 -2021.
| dc.contributor.advisor | Morales Reyna, Franklin Rafael | |
| dc.contributor.author | Cabrera Zambrano, Carlos Javier | |
| dc.date.accessioned | 2022-04-18T03:05:05Z | |
| dc.date.available | 2022-04-18T03:05:05Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11163 | |
| dc.description | The present case study is related to the research line of the commerce career called Marketing and Marketing, the objective of this research is to know the factors that influence the sales management of the commercial Prieto of the city of Babahoyo for which Qualitative methodology was used to produce descriptive data: people's own words, spoken or written, and observable behavior. Research methods are also used, such as the scientific one, from which reliable and valid knowledge can be obtained, the documentary method that is responsible for collecting and selecting information through the reading of documents, books, magazines, recordings, filming, newspapers, bibliographies etc in addition to applying the inductive method in the investigation that is used to analyze the observed phenomenon. To obtain the information, the survey technique was applied and data was collected through the previously designed questionnaire, without modifying the environment or the phenomenon where the information is collected, the questionnaire was applied to the 6 employees with whom Prieto de la Babahoyo city. | es_ES |
| dc.description | The present case study is related to the research line of the commerce career called Marketing and Marketing, the objective of this research is to know the factors that influence the sales management of the commercial Prieto of the city of Babahoyo for which Qualitative methodology was used to produce descriptive data: people's own words, spoken or written, and observable behavior. Research methods are also used, such as the scientific one, from which reliable and valid knowledge can be obtained, the documentary method that is responsible for collecting and selecting information through the reading of documents, books, magazines, recordings, filming, newspapers, bibliographies etc in addition to applying the inductive method in the investigation that is used to analyze the observed phenomenon. To obtain the information, the survey technique was applied and data was collected through the previously designed questionnaire, without modifying the environment or the phenomenon where the information is collected, the questionnaire was applied to the 6 employees with whom Prieto de la Babahoyo city. | es_ES |
| dc.description.abstract | El presente estudio de caso está relacionado a la línea de investigación de la carrera de comercio denominada Marketing y Comercialización, el objetivo de la presente investigación es conocer los factores que influyen en la gestión de ventas del comercial Prieto de la ciudad de Babahoyo para lo cual se utilizó metodología cualitativa que permite producir datos descriptivos: las propias palabras de las personas, habladas o escritas, y la conducta observable. Se uso además métodos de investigación como el científico a partir de él se puede obtener conocimiento fiable y válido, el método documental que se encarga de recopilar y seleccionar información a través de la lectura de documentos, libros, revistas, grabaciones, filmaciones, periódicos, bibliografías, etc. además de aplicar el método inductivo en la investigación que se utiliza para analizar el fenómeno observado. Para la obtención de la información se aplicó la técnica de encuesta y se recopiló datos mediante el cuestionario previamente diseñado, sin modificar el entorno ni el fenómeno donde se recoge la información, el cuestionario se aplicó a los 6 empleados con que cuenta comercial Prieto de la ciudad de Babahoyo. | es_ES |
| dc.format.extent | 22 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Gestión | es_ES |
| dc.subject | Ventas | es_ES |
| dc.subject | Clientes | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Captación | es_ES |
| dc.title | Gestión de ventas en el comercial prieto del cantón Babahoyo periodo 2020 -2021. | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador