dc.contributor.advisor | Encalada Tenorio, Georgina | |
dc.contributor.author | Castro Vargas, Clarisa de Jesús | |
dc.date.accessioned | 2021-11-18T17:24:25Z | |
dc.date.available | 2021-11-18T17:24:25Z | |
dc.date.issued | 2021 | |
dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10573 | |
dc.description | This case study consists of analyzing the management of the client applied by the technical service “Compin” of the Febres Cordero parish, Babahoyo canton, Los Ríos province in order to determine the shortcomings that exist during the process of attention to the users due to the lack of satisfaction strategies that influence the profitability of the company.
For the development of this research, the use of a descriptive-bibliographic methodology is implemented and with the help of techniques and instruments such as interviews and surveys to be used for data collection. Each of the particularities found will be analyzed based on previously made theoretical supports, in order to correctly conclude the objective of the work presented and validate the data provided in the current document. | es_ES |
dc.description | This case study consists of analyzing the management of the client applied by the technical service “Compin” of the Febres Cordero parish, Babahoyo canton, Los Ríos province in order to determine the shortcomings that exist during the process of attention to the users due to the lack of satisfaction strategies that influence the profitability of the company.
For the development of this research, the use of a descriptive-bibliographic methodology is implemented and with the help of techniques and instruments such as interviews and surveys to be used for data collection. Each of the particularities found will be analyzed based on previously made theoretical supports, in order to correctly conclude the objective of the work presented and validate the data provided in the current document. | es_ES |
dc.description.abstract | El presente caso de estudio consiste en analizar la gestión del cliente que aplica el servicio técnico el “Compin” de la parroquia Febres Cordero, cantón Babahoyo, provincia de Los Ríos con la finalidad de determinar las falencias que existen durante el proceso de atención a los usuarios debido a la falta de estrategias de satisfacción que influyen en la rentabilidad de la empresa.
Para el desarrollo de la presente investigación se implementa el uso de una metodología de carácter descriptivo-bibliográfico y con la ayuda de las técnicas e instrumentos como son la entrevistas y encuestas a utilizar para la recolección de datos. Se analizarán cada una de las particularidades encontradas con base a sustentos teóricos previamente realizados, con la finalidad de concluir de forma correcta el objetivo del trabajo expuesto y validar los datos proporcionados en el documento actual. | es_ES |
dc.format.extent | 28 p. | es_ES |
dc.language.iso | es | es_ES |
dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
dc.subject | Gestión del cliente | es_ES |
dc.subject | Usuarios | es_ES |
dc.subject | Atención al cliente | es_ES |
dc.subject | Rentabilidad | es_ES |
dc.title | La gestión del cliente del Servicio Técnico el Compin en la Parroquia Febres Cordero, cantón Babahoyo, Provincia de Los Ríos | es_ES |
dc.type | bachelorThesis | es_ES |