Análisis de las aplicaciones para generar contenido comercial de ventas en redes sociales en la ciudad de Babahoyo
| dc.contributor.advisor | Caicedo Flores, Jorge | |
| dc.contributor.author | Bazurto Ruela, Rosa Marlene | |
| dc.date.accessioned | 2021-11-18T16:22:06Z | |
| dc.date.available | 2021-11-18T16:22:06Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10566 | |
| dc.description | The merchants of the city of Babahoyo from different sectors have seen in connectivity, mobile devices and each of the applications the opportunity to create a value proposition that will allow them to generate content to attract and retain customers that lead to the commercialization of goods or services, therefore, this study proposes to identify the factors that influence the generation of content for commercialization through social networks, this is developed from descriptive, analytical and bibliographic methods that allowed to collect data with the help of the type of mixed research, that is, quantitative and qualitative by means of the survey techniques carried out through the respective questionnaire applied a random sample that corresponds to the merchants of the city, on the other hand, the observation is considered where the processes are determined recurring environment to applications to generate commercial content of In the subsequent analysis, I identify problems such as: lack of corporate image, do not have knowledge that allows the identification of content types, do not search for the application used to generate commercial content, replicate content formats viewed through the internet or other brands on social networks, poor control of statistics that allows them to determine a content quality management system, social networks are managed by non-professionals, among others; That is detailed in the dissertation in an explicit and detailed way with the purpose that in later studies proposals for solutions to the exposed problem are generated | es_ES |
| dc.description | The merchants of the city of Babahoyo from different sectors have seen in connectivity, mobile devices and each of the applications the opportunity to create a value proposition that will allow them to generate content to attract and retain customers that lead to the commercialization of goods or services, therefore, this study proposes to identify the factors that influence the generation of content for commercialization through social networks, this is developed from descriptive, analytical and bibliographic methods that allowed to collect data with the help of the type of mixed research, that is, quantitative and qualitative by means of the survey techniques carried out through the respective questionnaire applied a random sample that corresponds to the merchants of the city, on the other hand, the observation is considered where the processes are determined recurring environment to applications to generate commercial content of In the subsequent analysis, I identify problems such as: lack of corporate image, do not have knowledge that allows the identification of content types, do not search for the application used to generate commercial content, replicate content formats viewed through the internet or other brands on social networks, poor control of statistics that allows them to determine a content quality management system, social networks are managed by non-professionals, among others; That is detailed in the dissertation in an explicit and detailed way with the purpose that in later studies proposals for solutions to the exposed problem are generated | es_ES |
| dc.description.abstract | Los comerciantes de la ciudad de Babahoyo de diferentes sectores han visto en la conectividad, los dispositivos móviles y cada una de las apps la oportunidad para crear una propuesta de valor que le permitan generar contenido para captar y fidelizar a los clientes que conlleven a efectuar la comercialización de bienes o servicios, por ende, este estudio propone identificar los factores que inciden en la generación de contenido para la comercialización a través de redes sociales, este se desarrolla a partir de los métodos descriptivo, analítico y bibliográfico que permitirá recopilar datos con la ayuda del tipo de investigación mixta, es decir, cuantitativa y cualitativa mediante las técnicas encuesta realizada a través del respectivo cuestionario aplicado a una muestra aleatoria que corresponde a los comerciantes de la ciudad, por otro lado, se considera la observación donde se determina los procesos recurrentes entorno a las aplicaciones para generar contenido comercial de ventas, en los posterior al análisis de identifico problemas como: inexistencia de imagen corporativa, no posean conocimientos que le permiten la identificación de los tipos de contenido, no realizan la búsqueda de aplicación apropiadas para generar contenidos de tipo comercial, realizan réplicas de formatos de contenidos visualizados a través de internet u otras marcas en redes sociales, deficiente control de estadísticas que les permita determinar un sistema de gestión de calidad de contenidos, las redes sociales son administradas por personas no profesionales, entre otros; que se encuentra detallado en la disertación de forma explícita y detallada con la finalidad que en estudios posteriores se generen propuestas de solución a la problemática expuesta. | es_ES |
| dc.format.extent | 40 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Comercio | es_ES |
| dc.subject | Redes sociales | es_ES |
| dc.subject | APPS de mensajería | es_ES |
| dc.subject | Contenido | es_ES |
| dc.title | Análisis de las aplicaciones para generar contenido comercial de ventas en redes sociales en la ciudad de Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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