Comparación de soluciones CRM que apoyan en la mejora del control de la producción en la planta de Agua Caluma
| dc.contributor.advisor | Guerrero Torres, Hugo Javier | |
| dc.contributor.author | López Zambrano, Jaritza Liseth | |
| dc.date.accessioned | 2021-11-17T21:34:27Z | |
| dc.date.available | 2021-11-17T21:34:27Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10554 | |
| dc.description | Nowadays knowing and satisfying the client's needs has become the fundamental objective in the work of companies. The Caluma Packaged Purified Water company has been presenting problems in the handling and access of its clients' information. The management of customer relationships, CRM is the set of business strategies. designed in order to build a lasting relationship with customers. During this investigation, it was possible to verify the lack of registration of customer information, where the lack of an efficient tool to develop daily processes was also evidenced. The proposal was made to design a business strategy for the Agua Caluma plant, due to the lack of registration of customer information, in order to broaden the theme and conceptualization of management tools such as CRM. This case study focuses on the quantitative and qualitative methodology, because it is proposed from theoretical and practical models and to evaluate the customer loyalty process and its internal processes to be more strategic in the management of the information that is collected and at the close of business. | es_ES |
| dc.description | Nowadays knowing and satisfying the client's needs has become the fundamental objective in the work of companies. The Caluma Packaged Purified Water company has been presenting problems in the handling and access of its clients' information. The management of customer relationships, CRM is the set of business strategies. designed in order to build a lasting relationship with customers. During this investigation, it was possible to verify the lack of registration of customer information, where the lack of an efficient tool to develop daily processes was also evidenced. The proposal was made to design a business strategy for the Agua Caluma plant, due to the lack of registration of customer information, in order to broaden the theme and conceptualization of management tools such as CRM. This case study focuses on the quantitative and qualitative methodology, because it is proposed from theoretical and practical models and to evaluate the customer loyalty process and its internal processes to be more strategic in the management of the information that is collected and at the close of business. | es_ES |
| dc.description.abstract | Conocer y satisfacer las necesidades del cliente se ha convertido en el objetivo fundamental en el quehacer de las empresas. La empresa Agua Purificada Envasada Caluma ha venido presentando inconvenientes en el manejo y acceso de la información de sus clientes. La gestión de las relaciones con el cliente, CRM es el conjunto de estrategias de negocio. diseñadas con el fin de construir una relación duradera con los clientes. Durante esta investigación se pudo constatar la falta de registro de información de los clientes, donde además se evidencio la falta de una herramienta eficiente para desarrollar los procesos diarios. Se planteó la propuesta de diseñar una estrategia de negocios para la planta de Agua Caluma, debido a la falta de registro de información de los clientes, con el fin de ampliar la temática y conceptualización de las herramientas de gestión como es el CRM. El presente caso de estudio de enfoca en la metodología cuantitativa y cualitativa, debido a que se propone a partir de modelos teóricos y prácticos y evaluar el proceso de fidelización de clientes y de sus procesos internos para ser más estratégicos en el manejo de la información que se recopila y en el cierre de negocios. | es_ES |
| dc.format.extent | 33 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | CRM | es_ES |
| dc.subject | Mejora | es_ES |
| dc.subject | Control | es_ES |
| dc.subject | Planta | es_ES |
| dc.title | Comparación de soluciones CRM que apoyan en la mejora del control de la producción en la planta de Agua Caluma | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador