Plan de promoción de los atractivos turísticos y culturales del cantón Quevedo año 2020
| dc.contributor.advisor | Costabalos Acosta, Luis Reynaldo | |
| dc.contributor.author | Manrique Ruiz, Lisbeth Carolina | |
| dc.date.accessioned | 2021-09-09T14:54:02Z | |
| dc.date.available | 2021-09-09T14:54:02Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10155 | |
| dc.description | The purpose of this project was to carry out a plan to promote the tourist and cultural attractions of the Quevedo Canton by means of an evaluation, it was possible to identify the current state of tourism in the Quevedo Canton and the current situation of the operation of the tourist attractions was analyzed. was able to observe the deficiencies in the services offered to tourists in this way, proposals for their improvement and the correct development of future tourism products arose. One problem that Quevedo still has is that despite having an excellent commercial activity and with the financing of businessmen who have decided to invest in the city due to its economic development, it lacks a tourist promotion and advertising that potentiated this sector. The implementation of a plan to promote tourist and cultural attractions will influence the tourist, cultural, economic and social development of the Canton since its environmentally friendly infrastructure many tourists will choose to choose this site as an option to vacation and thus also They will be able to get to know Quevedo a little more, as well as an excellent service should be given to people so that they can feel satisfied and decide to return to the city. | es_ES |
| dc.description | The purpose of this project was to carry out a plan to promote the tourist and cultural attractions of the Quevedo Canton by means of an evaluation, it was possible to identify the current state of tourism in the Quevedo Canton and the current situation of the operation of the tourist attractions was analyzed. was able to observe the deficiencies in the services offered to tourists in this way, proposals for their improvement and the correct development of future tourism products arose. One problem that Quevedo still has is that despite having an excellent commercial activity and with the financing of businessmen who have decided to invest in the city due to its economic development, it lacks a tourist promotion and advertising that potentiated this sector. The implementation of a plan to promote tourist and cultural attractions will influence the tourist, cultural, economic and social development of the Canton since its environmentally friendly infrastructure many tourists will choose to choose this site as an option to vacation and thus also They will be able to get to know Quevedo a little more, as well as an excellent service should be given to people so that they can feel satisfied and decide to return to the city. | es_ES |
| dc.description.abstract | Este proyecto tuvo como finalidad realizar un plan de promoción de los atractivos turísticos y culturales del Cantón Quevedo por medio de una evaluación se logró identificar el estado actual del turismo en el Cantón Quevedo y se analizó la situación actual del funcionamiento de las atracciones turísticas donde se pudo observar las carencias en los servicios que se brindan a los turistas de este modo, surgieron propuestas para la mejora de estas y el correcto desarrollo de futuros productos turísticos. Una problemática que aún posee Quevedo es que a pesar de contar con una excelente actividad comercial y con el financiamiento de los empresarios que han decidió invertir en la cuidad por su desarrollo económico carece de una promoción y publicidad turística que potencialicé este sector. La implementación de un plan de promoción de atractivos turísticos y culturales va a influir al desarrollo turístico, cultural, económico y social del Cantón ya que su infraestructura amigable con el medio ambiente muchos turistas optaran por elegir este sitio como una opción para vacacionar y así también podrán conocer un poco más a Quevedo así mismo se debe dar un excelente servicio a las personas para que puedan sentirse satisfechos y decidan volver a la cuidad. | es_ES |
| dc.format.extent | 29 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Plan de promoción | es_ES |
| dc.subject | Atractivos turísticos | es_ES |
| dc.subject | Atractivos culturales | es_ES |
| dc.title | Plan de promoción de los atractivos turísticos y culturales del cantón Quevedo año 2020 | es_ES |
| dc.type | bachelorThesis | es_ES |
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