Influencia de la comunicación digital emitida por el diario la hora en los ciudadanos del Sector La Loreto del cantón Quevedo año 2020
| dc.contributor.advisor | Aragundi García, Luis Ivan | |
| dc.contributor.author | Pachacama Aguilar, Miryan Lilibeth | |
| dc.date.accessioned | 2021-08-31T13:23:37Z | |
| dc.date.available | 2021-08-31T13:23:37Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10133 | |
| dc.description | Digital communication today is in full swing, as the world updates the type of communication as well. Therefore, worldwide this type of communication is used in all the activities that human beings carry out on a daily basis. The benefits that digital communication provides and presents, is significant, speed, immediacy, is essential in modern society, already dependent on digital. For this reason, even traditional media have opted for this type of communication, developing and implementing web pages, social networks, in which they currently also broadcast their information and content on different digital platforms. Which are most used to find information in them instantly through a click. That is why, in our research called, Influence of digital communication issued by the newspaper La Hora on the citizens of the Loreto sector of the Quevedo canton in 2020, we want to know the relationship of digital communication and the information issued by the Newspaper already mentioned. In relation to our study, we have developed it through the qualitative research instrument, called focus group, in which various opinions expressed by those present at the virtual meeting were collected, which was made up of 8 of the most loyal readers of the newspaper La Hora. | es_ES |
| dc.description | Digital communication today is in full swing, as the world updates the type of communication as well. Therefore, worldwide this type of communication is used in all the activities that human beings carry out on a daily basis. The benefits that digital communication provides and presents, is significant, speed, immediacy, is essential in modern society, already dependent on digital. For this reason, even traditional media have opted for this type of communication, developing and implementing web pages, social networks, in which they currently also broadcast their information and content on different digital platforms. Which are most used to find information in them instantly through a click. That is why, in our research called, Influence of digital communication issued by the newspaper La Hora on the citizens of the Loreto sector of the Quevedo canton in 2020, we want to know the relationship of digital communication and the information issued by the Newspaper already mentioned. In relation to our study, we have developed it through the qualitative research instrument, called focus group, in which various opinions expressed by those present at the virtual meeting were collected, which was made up of 8 of the most loyal readers of the newspaper La Hora. | es_ES |
| dc.description.abstract | La comunicación digital hoy en día está en todo su apogeo, a medida que el mundo se actualiza el tipo de comunicación también. Por lo cual a nivel mundial este tipo de comunicación es utilizada en todas las actividades que realice el ser humano a diario. Los beneficios que presta y presenta la comunicación digital, es significativo, la rapidez, inmediatez, es fundamental en la sociedad moderna, ya dependiente de lo digital. Por ello hasta los medios tradicionales han optado por este tipo de comunicación, desarrollando e implementando páginas web, redes sociales, en las cuales, actualmente también emitan su información y contenido en las diferentes plataformas digitales. Las cuales son más utilizadas al encontrar en ellas información al instante a través de un clic. Es por ello que, en nuestra investigación denominada, Influencia de la comunicación digital emitida por el diario la Hora en los ciudadanos del sector la Loreto del cantón Quevedo año 2020, deseamos conocer la relación de la comunicación digital y la información emitida por el Diario ya mencionado. En relación a nuestro estudio, lo hemos desarrollado a través del instrumento de investigación cualitativo, denominado focus group, en el cual se recogió varias opiniones expuestas por los presentes en la reunión virtual, la cual estuvo integrada por 8 de los ciudadanos más fieles lectores del diario La Hora. | es_ES |
| dc.format.extent | 32 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Comunicación digital | es_ES |
| dc.subject | Emisión de información | es_ES |
| dc.subject | Medios digitales | es_ES |
| dc.title | Influencia de la comunicación digital emitida por el diario la hora en los ciudadanos del Sector La Loreto del cantón Quevedo año 2020 | es_ES |
| dc.type | bachelorThesis | es_ES |
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