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Análisis del nivel de rentabilidad en las ventas de la empresa Altec S.A. durante el periodo 2019- 2020
| dc.contributor.advisor | Haz Cadena, Yomara Paola | |
| dc.contributor.author | Mayorga Herrera, Tatiana Vanesa | |
| dc.date.accessioned | 2021-06-10T16:41:37Z | |
| dc.date.available | 2021-06-10T16:41:37Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9631 | |
| dc.description | This research has made it possible to carry out an analysis regarding the levels of profitability of the sales that the company Altec SA has in the city of Babahoyo, through the line of financial, administrative, tax, audit and control management in addition to the use of methods of analytical, descriptive and bibliographic research that have contributed to the achievement of the proposed objective and allowed to collect the necessary information through the application of the interview technique carried out with the head of the financial department of the company, in addition to an analysis of the financial statements provided that make it possible to show the causes and analyze the existing effects and their comparison with the established processes in scientific ways according to the criteria of various authors who support the research and have made it possible to determine facts such as: lacks the structuring of a detailed sales plan , a comparative analysis of Sales Figures are Frequent, Productivity Measurements are Not Made, Limited Actions are Executed for the Development of New Products, none of the United Nations Establishes SWOT Analysis The Same That Have an Impact on the Analysis That is Performed to Measure Profitability and Generate detailed reports applying the financial ratios that determine the reality of the company. | es_ES |
| dc.description | This research has made it possible to carry out an analysis regarding the levels of profitability of the sales that the company Altec SA has in the city of Babahoyo, through the line of financial, administrative, tax, audit and control management in addition to the use of methods of analytical, descriptive and bibliographic research that have contributed to the achievement of the proposed objective and allowed to collect the necessary information through the application of the interview technique carried out with the head of the financial department of the company, in addition to an analysis of the financial statements provided that make it possible to show the causes and analyze the existing effects and their comparison with the established processes in scientific ways according to the criteria of various authors who support the research and have made it possible to determine facts such as: lacks the structuring of a detailed sales plan , a comparative analysis of Sales Figures are Frequent, Productivity Measurements are Not Made, Limited Actions are Executed for the Development of New Products, none of the United Nations Establishes SWOT Analysis The Same That Have an Impact on the Analysis That is Performed to Measure Profitability and Generate detailed reports applying the financial ratios that determine the reality of the company. | es_ES |
| dc.description.abstract | Esta investigación ha permitido realizar un análisis referente a los niveles de rentabilidad de las ventas que posee la empresa Altec S.A en la ciudad de Babahoyo, a través de la línea de investigación gestión financiera, administrativa, tributaria, auditoría y control además de la utilización de métodos de investigación analítico, descriptivo y bibliográfico que han contribuido a la consecución del objetivo planteado y permitido recopilar la información necesaria a través de la aplicación de la técnica entrevista realizada al responsable del departamento financiero de la empresa, además de un análisis de los estados financieros proporcionados que permite evidenciar las causas y analizar los efectos existentes y su comparación con los procesos establecidos de formas científicas según el criterio de diversos autores que respaldan la investigación y han permitido determinar hechos tales como: carece de la estructuración de un plan de ventas de forma detallada, no se realiza un análisis comparativo de las cifras de venta de forma frecuente, no se realiza mediciones de productividad, ejecutan acciones limitadas para el desarrollo de nuevos productos, no se establece un análisis DAFO los mismos que tienen repercusión en el análisis que se realiza para medir la rentabilidad y generar informes detalladas aplicando los ratios financieros que determinan la realidad de la empresa. | es_ES |
| dc.format.extent | 33 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Índices financieros | es_ES |
| dc.subject | Rentabilidad | es_ES |
| dc.subject | Plan de ventas | es_ES |
| dc.title | Análisis del nivel de rentabilidad en las ventas de la empresa Altec S.A. durante el periodo 2019- 2020 | es_ES |
| dc.type | bachelorThesis | es_ES |
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