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Estrategias de marketing de la Cadena Alimenticia Cheese & Cheese de la ciudad de Babahoyo
| dc.contributor.advisor | Muñoz Oviedo, Lorena I. | |
| dc.contributor.author | Sanchez Garofalo, Tania Stefania | |
| dc.date.accessioned | 2021-06-04T20:37:40Z | |
| dc.date.available | 2021-06-04T20:37:40Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9459 | |
| dc.description | The Cheese & Cheese food chain located in the city of Babahoyo, Los Rios Province, is a micro-company that has several branches, which began in 2007, its main economic activity is the sale of fast food, which in recent years has shown great growth. The owner and administrator of this enterprise aims to increase the branches as well as generate sources of employment to contribute to the economy, adopt new marketing strategies for the proper functioning of the business. The main objective of this case study is to present the marketing strategies that failed and the marketing strategies that have been favorable and have generated productivity in the food chain called Cheese & Cheese. | es_ES |
| dc.description | The Cheese & Cheese food chain located in the city of Babahoyo, Los Rios Province, is a micro-company that has several branches, which began in 2007, its main economic activity is the sale of fast food, which in recent years has shown great growth. The owner and administrator of this enterprise aims to increase the branches as well as generate sources of employment to contribute to the economy, adopt new marketing strategies for the proper functioning of the business. The main objective of this case study is to present the marketing strategies that failed and the marketing strategies that have been favorable and have generated productivity in the food chain called Cheese & Cheese. | es_ES |
| dc.description.abstract | La cadena alimenticia Cheese & Cheese ubicada en la ciudad de Babahoyo, Provincia de Los Rios, es una microempresa que posee varias sucursales, que dio inicio en el 2007, su principal actividad económica es la venta de comida rápida, la cual en los últimos años ha mostrado un gran crecimiento. El dueño y administrador de este emprendimiento tiene como finalidad incrementar las sucursales así como también generar fuentes de empleo para contribuir en la economía, adoptar nuevas estrategias de marketing para el adecuado funcionamiento del negocio. El objetivo principal de este caso de estudio es dar a conocer las estrategias de marketing que fallaron y las estrategias de marketing que han sido favorables y han generado productividad en la cadena alimenticia denominada Cheese & Cheese. | es_ES |
| dc.format.extent | 23 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Actividad económica | es_ES |
| dc.subject | Comida rápida | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Productividad | es_ES |
| dc.title | Estrategias de marketing de la Cadena Alimenticia Cheese & Cheese de la ciudad de Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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