Mostrar el registro sencillo del ítem
Estrategias de marketing del Comercial Electromuebles en la ciudad de Babahoyo
| dc.contributor.advisor | Lozano Chaguay, Luis | |
| dc.contributor.author | Toabanda Chiliquinga, Mónica | |
| dc.date.accessioned | 2021-06-02T02:58:04Z | |
| dc.date.available | 2021-06-02T02:58:04Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9404 | |
| dc.description | The Electromuebles commercial located in the city of Babahoyo, University avenue in front of the San Pablo complex, is dedicated to the commercialization of furniture and machinery, although it has been in the town for several years, it has not reached a considerable sales volume compared to The competition within them can be identified that the existing problems are related to the lack of marketing strategies and these start from the absence of a marketing department, the lack of a specialist in the area, they lack a brand image, not have an online presence, you think you don't need to do marketing. This study is developed under the implementation of descriptive, analytical and bibliographic methods, while the type of research refers to the collection of qualitative data through survey and interview techniques, the respective instruments being the survey questionnaire and the interview guide carried out. to external customers who come more frequently to the company's facilities, on the other hand, it reflects the criteria of its owner that allows meeting the objective set which consists of identifying and analyzing the marketing strategies used in the commercial. | es_ES |
| dc.description | The Electromuebles commercial located in the city of Babahoyo, University avenue in front of the San Pablo complex, is dedicated to the commercialization of furniture and machinery, although it has been in the town for several years, it has not reached a considerable sales volume compared to The competition within them can be identified that the existing problems are related to the lack of marketing strategies and these start from the absence of a marketing department, the lack of a specialist in the area, they lack a brand image, not have an online presence, you think you don't need to do marketing. This study is developed under the implementation of descriptive, analytical and bibliographic methods, while the type of research refers to the collection of qualitative data through survey and interview techniques, the respective instruments being the survey questionnaire and the interview guide carried out. to external customers who come more frequently to the company's facilities, on the other hand, it reflects the criteria of its owner that allows meeting the objective set which consists of identifying and analyzing the marketing strategies used in the commercial. | es_ES |
| dc.description.abstract | El comercial Electromuebles ubicado en la ciudad de Babahoyo, avenida Universitaria frente al complejo San Pablo, se dedica a la comercialización de muebles y maquinarias, a pesar de que esta tiene varios años en la localidad no ha alcanzado un volumen de venta considerable en comparación con la competencia dentro de ellos se puede identificar que los problemas existentes se relacionan a la falta de estrategias de marketing y estas parten de la inexistencia de un departamento de marketing, la falta de un especialista en el área, carecen de una imagen de marca, no tienen una presencia online, cree que no es necesario hacer marketing. Este estudio se desarrolla bajo la implementación de los métodos descriptivos, analíticos y bibliográficos mientras que el tipo de investigación hace referencia a la recopilación de datos cualitativos a través de las técnicas de encuesta y entrevista siendo los respectivos instrumentos cuestionario de encuesta y guía de entrevista realizada a los clientes externos que acuden con mayor frecuencia a las instalaciones de la empresa, por otra parte recoge el criterio de su propietaria que permite cumplir el objetivo planteado que consiste en identificar y analizar las estrategias de marketing que se utilizan en el comercial. | es_ES |
| dc.format.extent | 34 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Foda | es_ES |
| dc.subject | Logotipo | es_ES |
| dc.title | Estrategias de marketing del Comercial Electromuebles en la ciudad de Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
Ficheros en el ítem
Este ítem aparece en la(s) siguiente(s) colección(ones)
Excepto si se señala otra cosa, la licencia del ítem se describe como Atribución-NoComercial-SinDerivadas 3.0 Ecuador