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Análisis de la satisfacción del cliente en Banco Pichincha – Agencia Babahoyo
| dc.contributor.advisor | Carrasco Echeverría, Gina Maribel | |
| dc.contributor.author | Rosero García, Miguel Ángel | |
| dc.date.accessioned | 2021-06-02T02:25:01Z | |
| dc.date.available | 2021-06-02T02:25:01Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9403 | |
| dc.description | This case study is developed around the level of satisfaction of Banco Pichincha Babahoyo users due to little knowledge of the use of alternative channels, Banco Pichincha is one of the most recognized financial institutions and has establishments in different countries, in this A case study details each of the alternative channels offered by Banco Pichincha to provide better service to its users. The technique used for the development of this case was the survey that Banco Pichincha users were carried out to know the level of satisfaction towards the use of alternative channels, the instrument used was a questionnaire, the sub-line of research with which this case study is developed is the Administrative Management Model, the main objective for which this case study was developed is to analyze the level of satisfaction of Banco Pichincha users, the satisfaction of users or customers is very important for the success of the entities, both financial and commercial, with home 20 out of 50 users who feel dissatisfied can generate a bad image of the institution and lose credibility. | es_ES |
| dc.description | This case study is developed around the level of satisfaction of Banco Pichincha Babahoyo users due to little knowledge of the use of alternative channels, Banco Pichincha is one of the most recognized financial institutions and has establishments in different countries, in this A case study details each of the alternative channels offered by Banco Pichincha to provide better service to its users. The technique used for the development of this case was the survey that Banco Pichincha users were carried out to know the level of satisfaction towards the use of alternative channels, the instrument used was a questionnaire, the sub-line of research with which this case study is developed is the Administrative Management Model, the main objective for which this case study was developed is to analyze the level of satisfaction of Banco Pichincha users, the satisfaction of users or customers is very important for the success of the entities, both financial and commercial, with home 20 out of 50 users who feel dissatisfied can generate a bad image of the institution and lose credibility. | es_ES |
| dc.description.abstract | El presente caso de estudio se desarrolla entorno al nivel de satisfacción de los usuarios de Banco Pichincha Babahoyo debido al poco conocimiento del uso de los canales alternativos, Banco Pichincha es una de las instituciones financieras más reconocidas y cuenta con establecimientos en distintos países, en este caso de estudio se detalla cada uno de los canales alternativos que ofrece el Banco Pichincha para brindar un mejor servicio a sus usuarios. La técnica utilizada para el desarrollo de este caso fue la encuesta que se les realizo a los usuarios de Banco Pichincha para conocer el nivel de satisfacción hacia el uso de los canales alternativos, el instrumento que se utilizó fue un cuestionario, la sub línea de investigación con la cual se desarrolla este caso de estudio es la de Modelo de Gestión Administrativa, el objetivo principal por el que se desarrolló este caso de estudio es analizar el nivel de satisfacción de los usuarios de Banco Pichincha, la satisfacción de los usuarios o clientes es de mucha importancia para el éxito de las entidades, tanto financieras como comerciales, con cada 20 de 50 usuarios que se sientan insatisfechos pueden generar una mala imagen de la institución y perder credibilidad. | es_ES |
| dc.format.extent | 30 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Entidad | es_ES |
| dc.subject | Satisfacción | es_ES |
| dc.subject | Usuarios | es_ES |
| dc.subject | Transacción | es_ES |
| dc.title | Análisis de la satisfacción del cliente en Banco Pichincha – Agencia Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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