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Nivel de ventas en el Comercial Gasper de la ciudad de Montalvo
| dc.contributor.advisor | Muñoz Oviedo, Lorena | |
| dc.contributor.author | Lema Mayorga, Shirley Maoli | |
| dc.date.accessioned | 2021-05-30T02:24:40Z | |
| dc.date.available | 2021-05-30T02:24:40Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9381 | |
| dc.description | The present case study obeys a descriptive research with a qualitative-quantitative approach, since the interview was used as a technique, the same that was applied through a structured questionnaire to the owner of the Commercial "Gasper", dedicated to the purchase and sale of construction materials and hardware in general, within the Canton Montalvo of the Province of Los Ríos. The main objective was to know the sales levels and based on their behavior to determine what factors directly affect during the years 2018, 2019, 2020 and the first months of the year 2021. Based on the results obtained, a low level of growth of sales until 2019 and then a sustained decline from 2020. All this is due to the lack of sales promotion, lack of customer service, the presence of competition in the market and the Covid-19 Pandemic. This research applies parameters of the Commerce Degree of the Faculty of Administration, Finance and Informatics and is framed within the research line: Financial, administrative, tax, audit, control management. In the same way, since it is a private company that is analyzed, the sub-line of research is involved: Companies and public and private institutions. | es_ES |
| dc.description | The present case study obeys a descriptive research with a qualitative-quantitative approach, since the interview was used as a technique, the same that was applied through a structured questionnaire to the owner of the Commercial "Gasper", dedicated to the purchase and sale of construction materials and hardware in general, within the Canton Montalvo of the Province of Los Ríos. The main objective was to know the sales levels and based on their behavior to determine what factors directly affect during the years 2018, 2019, 2020 and the first months of the year 2021. Based on the results obtained, a low level of growth of sales until 2019 and then a sustained decline from 2020. All this is due to the lack of sales promotion, lack of customer service, the presence of competition in the market and the Covid-19 Pandemic. This research applies parameters of the Commerce Degree of the Faculty of Administration, Finance and Informatics and is framed within the research line: Financial, administrative, tax, audit, control management. In the same way, since it is a private company that is analyzed, the sub-line of research is involved: Companies and public and private institutions. | es_ES |
| dc.description.abstract | El presente caso de estudio obedece a una investigación de tipo descriptivo con enfoque cuali-cuantitativo, ya que se empleó como técnica la entrevista, la misma que se aplicó mediante un cuestionario estructurado al propietario del Comercial “Gasper”, dedicado a la compra y venta de materiales de construcción y ferretería en general, dentro del Cantón Montalvo de la Provincia de Los Ríos. El objetivo principal fue conocer los niveles de ventas y en base a su comportamiento determinar qué factores inciden directamente durante los años 2018, 2019, 2020 y los primeros meses del año 2021. En base a los resultados obtenidos, se evidencio bajo nivel de crecimiento de las ventas hasta el año 2019 y luego un descenso sostenido a partir del año 2020. Todo esto producto de la falta de promoción de ventas, falta de servicio al cliente, presencia de competencia en el mercado y la Pandemia Covid-19. Esta investigación aplica parámetros de la Carrera de Comercio de la Facultad de Administración, Finanzas e Informática y se enmarca dentro de la línea de investigación: Gestión Financiera, administrativa, tributaria, auditoria, control. De igual forma al ser una empresa de carácter privado la que se analiza, se involucra la sublínea de investigación: Empresas e instituciones públicas y privadas. | es_ES |
| dc.format.extent | 27 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Comercial Gasper | es_ES |
| dc.subject | Niveles de ventas | es_ES |
| dc.subject | Pandemia Covid 19 | es_ES |
| dc.title | Nivel de ventas en el Comercial Gasper de la ciudad de Montalvo | es_ES |
| dc.type | bachelorThesis | es_ES |
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