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Estrategias en ventas de la distribuidora de fideos Noelia de la ciudad de Babahoyo en tiempo de pandemia covid-19 en el año 2020
| dc.contributor.advisor | Troya Terranova, Tayron Cesar | |
| dc.contributor.author | Galarza Livicota, Bryan Xavier | |
| dc.date.accessioned | 2021-05-30T00:02:23Z | |
| dc.date.available | 2021-05-30T00:02:23Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9379 | |
| dc.description | In 2020 the world went through a very difficult stage called covid-19 which had a direct impact on the economy, commerce was affected since by vehicle restrictions and quarantine companies were forced to create sales strategies to be able to avoid bankruptcy. The Noelia noodle factory together with its authorized distributors created several marketing strategies, since due to the pandemic the relationship with customers became critical and at that moment they created methods that allowed them to lead the situation by acting with greatness and a vision to long term. It is a terrible time that affects not only the company, but also the customer. Then the distributor empathizes with the client by putting himself in his place and tries to combine the situation by analyzing how not to put the company and its finances at risk. Not only focusing on the rational but also on the emotional, this applies in the way you address your clients and in what intent they can see your commercial actions, they must perceive that the proposals you make are for their benefit and not commercial use. | es_ES |
| dc.description | In 2020 the world went through a very difficult stage called covid-19 which had a direct impact on the economy, commerce was affected since by vehicle restrictions and quarantine companies were forced to create sales strategies to be able to avoid bankruptcy. The Noelia noodle factory together with its authorized distributors created several marketing strategies, since due to the pandemic the relationship with customers became critical and at that moment they created methods that allowed them to lead the situation by acting with greatness and a vision to long term. It is a terrible time that affects not only the company, but also the customer. Then the distributor empathizes with the client by putting himself in his place and tries to combine the situation by analyzing how not to put the company and its finances at risk. Not only focusing on the rational but also on the emotional, this applies in the way you address your clients and in what intent they can see your commercial actions, they must perceive that the proposals you make are for their benefit and not commercial use. | es_ES |
| dc.description.abstract | En el 2020 el mundo atravesó por una etapa muy difícil llamada covid-19 el cual tuvo un impacto directamente sobre la economía, el comercio se vio afectado ya que por las restricciones vehiculares y la cuarentena las empresas se vieron obligadas a crear estrategias en ventas para poder evitar la banca rota. La fábrica de fideo Noelia junto a sus distribuidores autorizados crearon varias estrategias de marketing, ya que por motivo de pandemia se volvió critica la relación con los clientes y en ese momento es cuando crearon métodos que permitieron liderar la situación actuando con grandeza y una visión a largo plazo. Es una época terrible que no solo afecta a la empresa, sino también al cliente. Entonces el distribuidor empatiza con el cliente poniéndose en su lugar e intenta conjugar la situación analizando como no poner en riesgo a la empresa y sus finanzas. No solo focalizándose en lo racional sino también en lo emocional, esto aplica en la manera que te diriges a tus clientes y en que intento pueden ver tus acciones comerciales, deben percibir que las propuestas que haces son en su beneficio y no un aprovechamiento comercial. | es_ES |
| dc.format.extent | 29 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Focalizar | es_ES |
| dc.subject | Estrategia | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Liderazgo | es_ES |
| dc.title | Estrategias en ventas de la distribuidora de fideos Noelia de la ciudad de Babahoyo en tiempo de pandemia covid-19 en el año 2020 | es_ES |
| dc.type | bachelorThesis | es_ES |
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