Mostrar el registro sencillo del ítem
Gestión administrativa del área de producción y ventas de la Comercializadora Santa Rosa
| dc.contributor.advisor | Troya Terranova, Tayron | |
| dc.contributor.author | Jerez Gómez, Kevin Abel | |
| dc.date.accessioned | 2021-05-27T15:19:54Z | |
| dc.date.available | 2021-05-27T15:19:54Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9366 | |
| dc.description | The company Comercializadora Santa Rosa began activities in 2015, it is located in La Unión Parish, Babahoyo Canton, Los Ríos Province. It has had great growth to date, but currently presents management problems in the production area, specifically in the chicken slaughter process, generating product losses that compromise 10% of the economic income from sales, to solve this deficiency You must implement solutions that reduce or eliminate the loss of product, having as a possible solution the change of your slaughter system. Additionally, the management of the sales area must develop strategies to retain its customers, since it must make changes in its sales model related to customer satisfaction and tastes, this threatens the loss of customers, which translates into losses economic. However, it is proposed to seek solutions that resolve this conflict. | es_ES |
| dc.description | The company Comercializadora Santa Rosa began activities in 2015, it is located in La Unión Parish, Babahoyo Canton, Los Ríos Province. It has had great growth to date, but currently presents management problems in the production area, specifically in the chicken slaughter process, generating product losses that compromise 10% of the economic income from sales, to solve this deficiency You must implement solutions that reduce or eliminate the loss of product, having as a possible solution the change of your slaughter system. Additionally, the management of the sales area must develop strategies to retain its customers, since it must make changes in its sales model related to customer satisfaction and tastes, this threatens the loss of customers, which translates into losses economic. However, it is proposed to seek solutions that resolve this conflict. | es_ES |
| dc.description.abstract | La empresa Comercializadora Santa Rosa inicio actividades en el año 2015, está ubicada en la Parroquia La Unión, Cantón Babahoyo, Provincia de Los Ríos. Ha tenido un gran crecimiento hasta la fecha, pero actualmente presenta problemas de gestión en el área de producción, específicamente en el proceso de faenamiento de pollos generando perdidas de producto que comprometen el 10% de los ingresos económicos de las ventas, para resolver esta falencia deberá implementar soluciones que disminuyan o eliminen la perdida de producto, teniendo como una posible solución el cambio de su sistema de faenamiento. Adicionalmente la gestión del área de ventas deberá elaborar estrategias para fidelizar a su clientela, ya que deberá hacer cambios en su modelo de ventas relacionado con la satisfacción y gustos de los clientes, esto amenaza con la perdida de clientes, lo que se traduce en perdidas económicas. Sin embargo se plantea buscar soluciones que resuelvan este conflicto. | es_ES |
| dc.format.extent | 24 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Crecimiento | es_ES |
| dc.subject | Comercializadora | es_ES |
| dc.subject | Gestión | es_ES |
| dc.subject | Administración | es_ES |
| dc.title | Gestión administrativa del área de producción y ventas de la Comercializadora Santa Rosa | es_ES |
| dc.type | bachelorThesis | es_ES |
Ficheros en el ítem
Este ítem aparece en la(s) siguiente(s) colección(ones)
Excepto si se señala otra cosa, la licencia del ítem se describe como Atribución-NoComercial-SinDerivadas 3.0 Ecuador