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Fidelización de clientes en la tienda de motos Kit Racing sucursual de la ciudad de Babahoyo
| dc.contributor.advisor | Lozano Chaguay, Luis Alberto | |
| dc.contributor.author | Yagual Montezuma, Kerly Jacqueline | |
| dc.date.accessioned | 2021-05-27T15:02:10Z | |
| dc.date.available | 2021-05-27T15:02:10Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9364 | |
| dc.description | KIT Racing is a company that in order to expand in the market, attract new customers and satisfy the needs of a large part of the population, began its commercial activities in the city of Babahoyo on August 25, 2020. Its main activity economic is the sale of motorcycles, as well as accessories and spare parts of different brands. It is important to develop a positive relationship between consumers and the company, this strategy will allow the company to know the customer's needs and thus satisfy them and meet their expectations. Customer satisfaction depends on the quality of care received, the quality of the products and / or services purchased. In turn, customer loyalty will allow the company to obtain greater profitability. The objective that is intended to be achieved in this research work is to identify the aspects, whether positive or negative, perceived by customers, as well as possible suggestions to generate strategies that allow increasing customer loyalty and attracting new ones, and thus the company manages to position itself as a leader in the town. | es_ES |
| dc.description | KIT Racing is a company that in order to expand in the market, attract new customers and satisfy the needs of a large part of the population, began its commercial activities in the city of Babahoyo on August 25, 2020. Its main activity economic is the sale of motorcycles, as well as accessories and spare parts of different brands. It is important to develop a positive relationship between consumers and the company, this strategy will allow the company to know the customer's needs and thus satisfy them and meet their expectations. Customer satisfaction depends on the quality of care received, the quality of the products and / or services purchased. In turn, customer loyalty will allow the company to obtain greater profitability. The objective that is intended to be achieved in this research work is to identify the aspects, whether positive or negative, perceived by customers, as well as possible suggestions to generate strategies that allow increasing customer loyalty and attracting new ones, and thus the company manages to position itself as a leader in the town. | es_ES |
| dc.description.abstract | KIT Racing es una empresa que con la finalidad de expandirse en el mercado, captar nuevos clientes y lograr satisfacer las necesidades de una gran parte de la población, comenzó sus actividades comerciales en la ciudad de Babahoyo el 25 de agosto del 2020. Su principal actividad económica es la venta de motocicletas, así como también accesorios y repuestos de diferentes marcas. Es importante desarrollar una relación positiva entre los consumidores y la empresa, esta estrategia permitirá a la empresa conocer las necesidades del cliente y de esta forma satisfacerlas y cumplir con sus expectativas. La satisfacción del cliente depende de la calidad de atención que reciba, la calidad de los productos y/o servicios adquiridos. A su vez la fidelización del cliente le permitirá a la empresa obtener mayor rentabilidad. El objetivo que se pretende alcanzar en el presente trabajo investigativo es identificar los aspectos, sean estos positivos o negativos, que perciben los clientes, al igual que posibles sugerencias para generar estrategias que permitan incrementar la fidelización de los clientes y lograr captar nuevos, y así la empresa logre posicionarse como líder en la localidad. | es_ES |
| dc.format.extent | 25 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Clientes | es_ES |
| dc.subject | Fidelización | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | KIT Racing | es_ES |
| dc.title | Fidelización de clientes en la tienda de motos Kit Racing sucursual de la ciudad de Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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