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Gestión de ventas del Almacén Don Pato de la ciudad de Babahoyo
| dc.contributor.advisor | Morales Reyna, Franklin Rafael | |
| dc.contributor.author | Espinoza Gonzabay, Mayra Rocio | |
| dc.date.accessioned | 2021-01-25T15:11:25Z | |
| dc.date.available | 2021-01-25T15:11:25Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9108 | |
| dc.description | At the time that the health problem of Covid 19 appeared, Don Pato warehouse took new strategies to ensure that its products are sold and thus not lose its customers, since in the virtual mode there were more competitors who sold products of The ones that the store promoted, the store changed the way of selling to improve the stability of its business with the sole purpose of achieving favorable results, and thus perfecting and transmitting security and reliability, for this research the Qualitative methodology was used that helped to understand the social phenomenon and its characteristics, Quantitative that defines what was the objective to which it is desired to address, that is, current clients such as men and women of all ages, the documentary research that will help us identify the problem that exists with secondary data, that is, in the books that allows us to draw conclusions, and we also use the surveys that are I do it to consumers in order to obtain more relevant information on the subject in question to obtain necessary and precise information to be able to determine the factors that are presented in the Don Pato store, among which are the needs, satisfaction and with the objective that will determine the new sales efforts. | es_ES |
| dc.description | At the time that the health problem of Covid 19 appeared, Don Pato warehouse took new strategies to ensure that its products are sold and thus not lose its customers, since in the virtual mode there were more competitors who sold products of The ones that the store promoted, the store changed the way of selling to improve the stability of its business with the sole purpose of achieving favorable results, and thus perfecting and transmitting security and reliability, for this research the Qualitative methodology was used that helped to understand the social phenomenon and its characteristics, Quantitative that defines what was the objective to which it is desired to address, that is, current clients such as men and women of all ages, the documentary research that will help us identify the problem that exists with secondary data, that is, in the books that allows us to draw conclusions, and we also use the surveys that are I do it to consumers in order to obtain more relevant information on the subject in question to obtain necessary and precise information to be able to determine the factors that are presented in the Don Pato store, among which are the needs, satisfaction and with the objective that will determine the new sales efforts. | es_ES |
| dc.description.abstract | En el momento que se presentó el problema sanitario del Covid 19, almacén Don Pato tomo nuevas estrategias para lograr que sus productos sean vendidos y de este modo no perder a sus clientes, ya que en la modalidad virtual se encontraban mas competidores que vendían productos de los que el almacén promocionaba, el almacén cambio la manera de vender para mejorar la estabilidad de su negocio con la única finalidad de conseguir resultados favorables y así ir perfeccionando y transmitiendo seguridad y confiabilidad para la presente investigación se utilizó la metodología Cualitativa que ayudo a entender el fenómeno social y sus características Cuantitativa que define cuál fue el objetivo al cual se desea dirigir es decir a los clientes actuales como hombres y mujeres de toda edad, la investigación documental que nos ayudara a identificar el problema que existe con los datos secundarios es decir en los libros que nos permite sacar conclusiones, y también utilizamos las encuesta que se la realizo a los consumidores con el fin de obtener información más relevantes sobre el tema en cuestión obtener información necesaria y precisa para poder determinar los factores que se presentan en el almacén Don Pato entre los que se encuentran las necesidades la satisfacción y con el objetivo que determinara las nuevas gestiones de ventas. | es_ES |
| dc.format.extent | 27 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Gestión | es_ES |
| dc.subject | Calidad | es_ES |
| dc.subject | Planificación | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.title | Gestión de ventas del Almacén Don Pato de la ciudad de Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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