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Estrategias publicitarias para el comercial Minimarket Anthony del cantón Babahoyo
| dc.contributor.advisor | Miranda Mejía, Jorge Joffre | |
| dc.contributor.author | Espinoza Gonzabay, Carmen Elena | |
| dc.date.accessioned | 2021-01-25T15:04:33Z | |
| dc.date.available | 2021-01-25T15:04:33Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9107 | |
| dc.description | The Minimarket Anthony S.A commercial was created on September 12, 2006, it has its headquarters and several branches, but the main one is located on the university avenue in front of the Eugenio Espejo School, within the city of Babahoyo, Los Ríos province. In addition to the Matrix, it has branches inside and outside the province of the rivers where more branches have been added nationwide. This company is affected by competition, which is the big problem in sales, the inappropriate commercialization of mass consumer products due to the little use of processes carried out in the commercial, within its business. Marketing strategies are traditional views as advances in computing, communication and information technology forever changed the world and the ways companies reach potential customers, the customer or consumer is the most important asset of the company because all efforts are directed to meet your needs. According to the surveys carried out in the Babahoyo canton, it is concluded that the Commercial "Minimarket Anthony" should take into account as a point to apply the publications and promotion of new products for their commercialization, since the people who acquire the products are focusing on the traditional and how they are promoted. | es_ES |
| dc.description | The Minimarket Anthony S.A commercial was created on September 12, 2006, it has its headquarters and several branches, but the main one is located on the university avenue in front of the Eugenio Espejo School, within the city of Babahoyo, Los Ríos province. In addition to the Matrix, it has branches inside and outside the province of the rivers where more branches have been added nationwide. This company is affected by competition, which is the big problem in sales, the inappropriate commercialization of mass consumer products due to the little use of processes carried out in the commercial, within its business. Marketing strategies are traditional views as advances in computing, communication and information technology forever changed the world and the ways companies reach potential customers, the customer or consumer is the most important asset of the company because all efforts are directed to meet your needs. According to the surveys carried out in the Babahoyo canton, it is concluded that the Commercial "Minimarket Anthony" should take into account as a point to apply the publications and promotion of new products for their commercialization, since the people who acquire the products are focusing on the traditional and how they are promoted. | es_ES |
| dc.description.abstract | El comercial Minimarket Anthony S.A fue creado el 12 de septiembre del año 2006, cuenta con su matriz y varias sucursales, pero la principal está ubicada en la avenida universitaria frente al Colegio Eugenio Espejo, dentro de la ciudad de Babahoyo provincia de Los Ríos. Adicional a la Matriz cuenta con sucursales dentro y fuera de la provincia de los ríos donde se han ido sumando más sucursales a nivel nacional. Esta empresa se ve afectado por la competencia que es el gran problema en ventas, la inapropiada comercialización de productos de consumo masivo debido al poco uso de procesos realizados en el comercial, dentro de su negocio. Las estrategias de marketing son las opiniones tradicionales ya que los avances en la tecnología de cómputo, comunicación y tecnología de información cambiaron para siempre el mundo y las formas en que las empresas llegan a los clientes potenciales, el cliente o consumidor es el activo más importante de la empresa porque todos los esfuerzos se dirigen a satisfacer sus necesidades. De acuerdo con las encuestas realizadas en el cantón Babahoyo se concluye que el Comercial “Minimarket Anthony " debe tomar en cuenta como punto aplicar las publicaciones y promoción de nuevos productos para su comercialización, ya que las personas que adquieren los productos están enfocándose en lo tradicional y como se promueve los mismos. | es_ES |
| dc.format.extent | 21 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Competencia | es_ES |
| dc.subject | Ventas | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Tecnología | es_ES |
| dc.title | Estrategias publicitarias para el comercial Minimarket Anthony del cantón Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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