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Afectación de las ventas a causa de la pandemia en la Empresa Matercontsa en comparación del periodo anterior
| dc.contributor.advisor | Campos Rocafuerte, Hugo | |
| dc.contributor.author | Bejarano Urresto, Wagner Ariel | |
| dc.date.accessioned | 2020-09-30T15:04:41Z | |
| dc.date.available | 2020-09-30T15:04:41Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/8441 | |
| dc.description | The Compañía de Materiales de Construcción Mater SA MATERCONSTSA due to the COVID-19 pandemic has been affected in its income from sales and construction contracts, since due to this health emergency the company had to close its doors temporarily, this caused that the income of the organization will drop causing various problems within the institution. Also the lack of advertising and marketing are factors that influence the low sales of construction materials in the company, since in recent periods they focused more on carrying out construction contracts, the same that caused the decrease in sales, for this This is why the company should begin to give more priority to the sale of construction materials since it is a considerable income to improve the economic situation the organization is going through. For this, you could create a Fan Page on the FACEBOOK social network to promote your construction materials, since nowadays these tools are very useful to make yourself known, without generating such a high expenditure on advertising and thus achieve that reactivate the sale, you could also apply home deliveries of these construction materials with a minimum surcharge for the transport of the same as long as the delivery location is not too far from the company's facilities. It is planned to increase its sales of construction materials by 10% in the months of August until December 2020, for which a projection was made in sales taking as a reference the last one that was made in July, although it has already been has reactivated the economy in the country so that it returns to its normality there is a long way to go, for this reason it was decided to take 10% as an increase in sales because it is an accessible percentage. | es_ES |
| dc.description | The Compañía de Materiales de Construcción Mater SA MATERCONSTSA due to the COVID-19 pandemic has been affected in its income from sales and construction contracts, since due to this health emergency the company had to close its doors temporarily, this caused that the income of the organization will drop causing various problems within the institution. Also the lack of advertising and marketing are factors that influence the low sales of construction materials in the company, since in recent periods they focused more on carrying out construction contracts, the same that caused the decrease in sales, for this This is why the company should begin to give more priority to the sale of construction materials since it is a considerable income to improve the economic situation the organization is going through. For this, you could create a Fan Page on the FACEBOOK social network to promote your construction materials, since nowadays these tools are very useful to make yourself known, without generating such a high expenditure on advertising and thus achieve that reactivate the sale, you could also apply home deliveries of these construction materials with a minimum surcharge for the transport of the same as long as the delivery location is not too far from the company's facilities. It is planned to increase its sales of construction materials by 10% in the months of August until December 2020, for which a projection was made in sales taking as a reference the last one that was made in July, although it has already been has reactivated the economy in the country so that it returns to its normality there is a long way to go, for this reason it was decided to take 10% as an increase in sales because it is an accessible percentage. | es_ES |
| dc.description.abstract | La Compañía de Materiales de Construcción Mater S.A MATERCONSTSA debido a la pandemia del COVID-19 se ha visto afectada en sus ingresos por ventas y contratos de construcción, ya que por motivos de esta emergencia sanitaria la empresa tuvo que cerrar sus puertas temporalmente, esto causo que los ingresos de la organización bajaran provocando diversos problemas dentro de la institución. También la falta de publicidad y marketing son factores que influyen en las bajas ventas de materiales de construcción en la empresa, ya que en los últimos periodos se centraron más en realizar contratos de construcción, lo mismo que provoco la disminución de las ventas, por este motivo la empresa debería de comenzar a darle más prioridad a la venta de materiales de construcción ya que es un ingreso considerable para mejorar la situación económica por la que atraviesa la organización. Para esto se podría crear una Fan Page en la red social de FACEBOOK para promocionar sus materiales para la construcción, ya que hoy en día estas herramientas son muy útiles para darse a conocer, sin generar un gasto tan elevado en publicidad y así lograr que se reactive la venta, también se podría aplicar las entregas a domicilio de estos materiales de construcción con un recargo mínimo por el transporte del mismo siempre y cuando la localización de entrega no sea muy alejada de las instalaciones de la empresa. Se planifico incrementar sus ventas de materiales de construcción en un 10% en los meses de agosto hasta diciembre del 2020, por lo cual se realizó una proyección en las ventas tomando como referencia la última que se realizó en el mes de julio, aunque ya se haya reactivado la economía en el país para que esta vuelva a su normalidad falta mucho, por este motivo se decidió tomar el 10% como incremento en las ventas por ser un porcentaje accesible. | es_ES |
| dc.format.extent | 29 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Ventas | es_ES |
| dc.subject | Pandemia | es_ES |
| dc.subject | Oferta | es_ES |
| dc.subject | Crisis | es_ES |
| dc.title | Afectación de las ventas a causa de la pandemia en la Empresa Matercontsa en comparación del periodo anterior | es_ES |
| dc.type | bachelorThesis | es_ES |
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